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Google AdWords Insider, written by a true Insider, explains the
mysteries behind advertising with the world’s number one search
engine. Simon Leung is a retired AdWords Optimization Specialist
from Google Headquarters who developed the strategies used today to
train the Google Team internally, many of which are shared in this
highly acclaimed book.
Whether a beginner or expert to Internet Marketing and online
advertising, you will learn to understand Google AdWords the way
the system understands itself, grasping the key to minimizing your
costs while maximizing your return on investment through
fundamental keyword, ad text, account structure and landing page
optimization.
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