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This concise text provides an accessible introduction to artificial
intelligence and intelligent user interfaces (IUIs) and how they
are at the heart of a communication revolution for strategic
communications and public relations. IUIs are where users and
technology meet – via computers, phones, robots, public displays,
etc. They use AI and machine learning methods to control how those
systems interact, exchange data, learn from, and develop relations
with users. The authors explore research and developments that are
already changing human/machine engagement in a wide range of areas
from consumer goods, healthcare, and entertainment to community
relations, crisis management, and activism. They also explore the
implications for public relations of how technologies developing
hyper-personalised persuasion could be used to make choices for us,
navigating the controversial space between influence, nudging, and
controlling. This readable overview of the applications and
implications of AI and IUIs will be welcomed by researchers,
students, and practitioners in all areas of strategic
communication, public relations, and communications studies.
Changes in information technology have created a new and highly
volatile environment for modern companies. One of the areas most
affected is in crisis management. Companies are more open to
hostile or anti-corporate activity, while needing to be responsive
in the way they react to the variety of threats which new
technology brings. These trends make companies vulnerable in many
different ways, and ensure that in future, crises pack more punch,
do more damage and do it faster.
The role technology has to play is twofold. It will sometimes be
the cause, or used as a weapon to provoke crisis. It is also at the
heart of planning for and managing crisis, either to manage or
shape information or to expedite management attempts to solve
problems and respond quickly, while rebuilding corporate and
product reputation.
This book is based on a combination of one author's academic
research into the global impact of new technology and the other
author's experiences consulting with disaster struck corporations.
It will take a broad, accessible approach aimed at analyzing:
* New threats delivered globally and instantly
* Online audiences and influencers who drive crises and
issues
* How to build a more resilient crisis-management structure
* Developing communication strategies to protect corporate
reputations to survive
* Preparing to cope with outsourcing relations to protect or deal
with crisis
Readers interested in crisis management, the management of
technology and corporate communications will all find something
here to challenge their perspectives and change their practice.
This concise text provides an accessible introduction to artificial
intelligence and intelligent user interfaces (IUIs) and how they
are at the heart of a communication revolution for strategic
communications and public relations. IUIs are where users and
technology meet - via computers, phones, robots, public displays,
etc. They use AI and machine learning methods to control how those
systems interact, exchange data, learn from, and develop relations
with users. The authors explore research and developments that are
already changing human/machine engagement in a wide range of areas
from consumer goods, healthcare, and entertainment to community
relations, crisis management, and activism. They also explore the
implications for public relations of how technologies developing
hyper-personalised persuasion could be used to make choices for us,
navigating the controversial space between influence, nudging, and
controlling. This readable overview of the applications and
implications of AI and IUIs will be welcomed by researchers,
students, and practitioners in all areas of strategic
communication, public relations, and communications studies.
Our individuality is partly shaped by encounters with the external
world so it is inconceivable that we are unaffected by the planned
management of public communications which manages much of our
external experience. Exploring one of the most important mediators
between organizations and individual encounters - public relations
(PR) - is long overdue. By developing new ways to create and
connect with us as members of particular target audiences, has it
changed our interior existence by altering perceptions of the world
outside ourselves? PR's massive impact on groups, society or
organizations is rightly explored, but its immense influence on our
individuality is neglected. In an age where new media makes
deepening connections to individuals, the relationship of PR to
individuality is one of the field's most profoundly important
issues. This provocative book will assist scholars and advanced
students in PR and communication research to develop a clear,
structured, disciplined understanding of this phenomenon and its
implications.
This innovative book explores ten great works, by well-known
thinkers and orators, whose impact has been intellectual, practical
and global. Most of the works significantly precede public
relations as a phrase or profession, but all are in no doubt about
the force of planned public communication, and the power that lies
with those managing the process. The works are stimulating and
diverse and were written to address some of society's biggest
challenges. Although not traditionally the focus of public
relations research, they have all had a global impact as
communicators and as the foundation for fundamental ideas, from
spirituality to war and economics to social justice. Each addresses
the implications of structured communication between organizations
and societies, and scrutinizes or advocates activities that are now
central to PR and its morality. They could not ignore PR, and PR
cannot ignore them. This book will be essential reading for
researchers and scholars in public relations and communication and
will also be of inter-disciplinary interest to study in sociology,
literature, philosophy, politics and history.
Our individuality is partly shaped by encounters with the external
world so it is inconceivable that we are unaffected by the planned
management of public communications which manages much of our
external experience. Exploring one of the most important mediators
between organizations and individual encounters - public relations
(PR) - is long overdue. By developing new ways to create and
connect with us as members of particular target audiences, has it
changed our interior existence by altering perceptions of the world
outside ourselves? PR's massive impact on groups, society or
organizations is rightly explored, but its immense influence on our
individuality is neglected. In an age where new media makes
deepening connections to individuals, the relationship of PR to
individuality is one of the field's most profoundly important
issues. This provocative book will assist scholars and advanced
students in PR and communication research to develop a clear,
structured, disciplined understanding of this phenomenon and its
implications.
Accelerating global change is generating a volatile, shifting
and potent array of risks and threats for business and corporate
management. If business is to survive and recover, the authors
argue that a major shift is needed that embraces corporate culture,
operational planning and the key role of communication in the
information revolution. This innovative text meets this challenge
head on. It includes informed insights into the implications for
strategic planning, management and communications handling for
companies facing serious issues and crisis situations in tomorrowa
(TM)s corporate world.
With a wide-ranging review of the information and communications
revolution, and a forecast of future parameters for planning and
execution of crisis management, this book will be invaluable
reading for all those involved in the strategic management of
technology and corporate communications.
This is the first book to focus on the law and practice relating to
offshore oil and gas floating production. It deals with all legal
and commercial risk management issues from initial concept through
design, construction, modification, installation, acceptance,
production and offloading, including ancillary legal topics;
JV/consortiums, financing, insurance, decommissioning and
intellectual property. Floating production projects are a popular
method of achieving offshore oil and gas production, utilising
vessels sitting over the offshore reservoir, receiving well fluids
which are then processed, stored and offloaded to tankers. They
operate in deep water, harsh conditions and marginal fields, and
may be redeployed once the reservoir is depleted. There are
numerous legal issues which arise in the context of floating
production due to its specific characteristics, presenting a unique
combination of challenges with the attendant risks and potential
liabilities. This book analyses these risks and liabilities and
considers how they may be allocated between the parties, how the
consequences are avoided or mitigated and how disputes are in
practice resolved. It illustrates these issues and competing legal
arguments by focusing on each stage of the relationship between the
oil and gas company and a specialist floating production
contractor. The book will be of special interest to project
managers and in-house lawyers at oil companies, offshore
contractors, design consultants, construction companies, suppliers,
vessel operators, banks, insurers and investors. It will also be of
particular use to private practice lawyers in all jurisdictions
where these projects occur; because contracts used in this industry
are often written under English law,and contracts which are
governed by local law follow a similar pattern.
This innovative book explores ten great works, by well-known
thinkers and orators, whose impact has been intellectual, practical
and global. Most of the works significantly precede public
relations as a phrase or profession, but all are in no doubt about
the force of planned public communication, and the power that lies
with those managing the process. The works are stimulating and
diverse and were written to address some of society's biggest
challenges. Although not traditionally the focus of public
relations research, they have all had a global impact as
communicators and as the foundation for fundamental ideas, from
spirituality to war and economics to social justice. Each addresses
the implications of structured communication between organizations
and societies, and scrutinizes or advocates activities that are now
central to PR and its morality. They could not ignore PR, and PR
cannot ignore them. This book will be essential reading for
researchers and scholars in public relations and communication and
will also be of inter-disciplinary interest to study in sociology,
literature, philosophy, politics and history.
Leverage algorithms to take your investment approach to the next
level Digital Wealth: An Automatic Way to Invest Successfully
reveals core investment strategies that you can leverage to build
long-term wealth. More than a simple review of traditional
investment strategies, this innovative text proffers digital
investment techniques that are driven not by people but by
algorithms. Supported by asset allocation research, the secrets
shared in this forward-thinking book have underpinned cutting-edge
investment firms as they integrate algorithm-based strategies. In
addition to presenting key concepts, this groundbreaking resource
explains how these concepts can give you an edge over the
professionals on Wall Street through details regarding achieving
financial security and meeting financial goals rooted in a firm
foundation in behavioral finance, portfolio tilts, and modern
portfolio theory. Investment strategies have evolved from one
generation to the next, and the ability to leverage new digital
tools calls for another overhaul of traditional investment
concepts. Investment techniques implemented by algorithm rather
than by human monitoring can, in some cases, prove more successful.
The key to a balanced portfolio is understanding what these
algorithm-based strategies are, and how to best use them. * Explore
insights from multiple Nobel Prize winning academics that can give
your investment strategy an edge * Consider how technology can open
up powerful techniques to mainstream investors, including tax-loss
harvesting and automated rebalancing * Discuss how cost
minimization and a strategic tax approach can boost your
portfolio's compound growth * Identify strategies that support the
long-term growth of your wealth Digital Wealth: An Automatic Way to
Invest Successfully is an essential text for sophisticated
individual investors and investment consultants alike who want to
explore how digital tools can bolster financial success.
The are new sections and a chapter (on financing) to cover topics
missing or covered in insufficient detail in the first edition. The
book has been updated to cover key decisions in relevant case law
and industry practice in this area since the last edition. The book
provides hands-on, practical guidance - assists practitioners with
the negotiation of contract wording and resolving disputes during
the execution of projects. Businesses engaged in offshore
construction often urgently require such practical guidance.
English law remains the preferred choice of law, and London the
preferred dispute resolution centre. - will be relevant to
jurisdictions worldwide, even where other systems of law or dispute
resolution venues are chosen, as typical principles of English law
often come into play. The book is written by those engaged on a
daily basis with giving urgent advice and practical guidance to
clients engaged in these activities.
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