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Global Technology and Corporate Crisis - Strategies, Planning and Communication in the Information Age (Hardcover)
Loot Price: R3,235
Discovery Miles 32 350
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Global Technology and Corporate Crisis - Strategies, Planning and Communication in the Information Age (Hardcover)
Expected to ship within 12 - 17 working days
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Changes in information technology have created a new and highly
volatile environment for modern companies. One of the areas most
affected is in crisis management. Companies are more open to
hostile or anti-corporate activity, while needing to be responsive
in the way they react to the variety of threats which new
technology brings. These trends make companies vulnerable in many
different ways, and ensure that in future, crises pack more punch,
do more damage and do it faster.
The role technology has to play is twofold. It will sometimes be
the cause, or used as a weapon to provoke crisis. It is also at the
heart of planning for and managing crisis, either to manage or
shape information or to expedite management attempts to solve
problems and respond quickly, while rebuilding corporate and
product reputation.
This book is based on a combination of one author's academic
research into the global impact of new technology and the other
author's experiences consulting with disaster struck corporations.
It will take a broad, accessible approach aimed at analyzing:
* New threats delivered globally and instantly
* Online audiences and influencers who drive crises and
issues
* How to build a more resilient crisis-management structure
* Developing communication strategies to protect corporate
reputations to survive
* Preparing to cope with outsourcing relations to protect or deal
with crisis
Readers interested in crisis management, the management of
technology and corporate communications will all find something
here to challenge their perspectives and change their practice.
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