The only up-to-date introductory textbook on sport entrepreneurship and innovation. Entrepreneurial skills are essential for anybody working in sport management, particularly in the face of COVID-related challenges. Introduces key theory and focuses on best practice, based on real world scenarios. Includes practitioner voices throughout.

The only up-to-date introductory textbook on sport entrepreneurship and innovation. Entrepreneurial skills are essential for anybody working in sport management, particularly in the face of COVID-related challenges. Introduces key theory and focuses on best practice, based on real world scenarios. Includes practitioner voices throughout.

Entrepreneurship is often focused on understanding new ventures, but the entrepreneurial flame is required in growing organisations too. This textbook examines how organisations can become more entrepreneurial to achieve sustainable growth. The authors show how entrepreneurship can be used to address crisis points of growth within small firms and to overcome the limitations of stagnation within large firms. By integrating entrepreneurship and innovation management, the book presents a framework to diagnose entrepreneurial behaviour within existing firms. Drawing upon research and reflecting practice across a range of industries, from football, through Silicon Valley, to the retail sector, it includes insights from leading practitioners. The authors build an understanding of entrepreneurship in context to provide diagnostic tools to help organisations make entrepreneurship central to their culture. This unique text is therefore useful reading for business students from advanced undergraduate to executive education.