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Books > Business & Economics > Economics > Microeconomics
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Building an Entrepreneurial Organisation (Hardcover)
Loot Price: R4,404
Discovery Miles 44 040
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Building an Entrepreneurial Organisation (Hardcover)
Series: Routledge Masters in Entrepreneurship
Expected to ship within 12 - 17 working days
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Entrepreneurship is often focused on understanding new ventures,
but the entrepreneurial flame is required in growing organisations
too. This textbook examines how organisations can become more
entrepreneurial to achieve sustainable growth. The authors show how
entrepreneurship can be used to address crisis points of growth
within small firms and to overcome the limitations of stagnation
within large firms. By integrating entrepreneurship and innovation
management, the book presents a framework to diagnose
entrepreneurial behaviour within existing firms. Drawing upon
research and reflecting practice across a range of industries, from
football, through Silicon Valley, to the retail sector, it includes
insights from leading practitioners. The authors build an
understanding of entrepreneurship in context to provide diagnostic
tools to help organisations make entrepreneurship central to their
culture. This unique text is therefore useful reading for business
students from advanced undergraduate to executive education.
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