This book will let the reader into the world of migrant workers and how they have used their culture and heritage to reimagine and create a new socio-economic order through the production of cultural goods and services.

This is the story of Kwa Mai Mai; an economic trade zone that has captured the imagination of people who dared to dream. Kwa Mai Mai is the beginning of everything Johannesburg is meant to be, the City of Gold, a place where dreams deferred become true. The book tells a story of a people’s culture, wrapped in beautiful memories of life in villages left behind but collectively remembered by those who refuse to forget, lest they lose themselves in the concrete jungle that knows no mercy.

This is a story of how cultural memory, sacredly preserved and transported to new geographies, can serve both as cultural weapon that can be used to resist subjugation, while unleashing it as an economic weapon to turn those priceless traditions into tradeable commodities. The book narrates a story of how those who are the keepers of cultural memory can wield it as a weapon of survival and use its power to petition the entrepreneurial and creative spirits buried deep down in the souls of their true being.

The book raises an argument built on an assumption that if cultural memory can be stored and retrieved through artefacts, sites, ceremonies, myths and rituals, including texts, then Kwa Mai Mai assembles and converges these into one place and space of worship and celebration. This is a place where the hypervisibility of its bearers is always in a constant fight against being eclipsed by those who would rather pretend it did not exist – the City that created it.

The book combines both the author’s observation and interpretation gathered from ethnographic work of over four years, as well as the voices of those who reluctantly remained in this City when no other alternative presented itself, short of returning to the villages in absolute defeat.