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While the statisticians are trying to knock a few tenths off the
statistical error, says Mr. Payne, errors of tens of percents occur
because of bad question wording. Mr. Payne's shrewd critique of the
problems of asking questions reveals much about the nature of
language and words, and a good deal about the public who must
answer the poller's questions. For public opinion pollers, census
takers, advertising copywriters, and survey makers of all kinds
this book will be a tool for the achievement of more reliable
results. Originally published in 1951. The Princeton Legacy Library
uses the latest print-on-demand technology to again make available
previously out-of-print books from the distinguished backlist of
Princeton University Press. These editions preserve the original
texts of these important books while presenting them in durable
paperback and hardcover editions. The goal of the Princeton Legacy
Library is to vastly increase access to the rich scholarly heritage
found in the thousands of books published by Princeton University
Press since its founding in 1905.
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