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Marketing of High-Technology Products and Innovations - Pearson New International Edition (Paperback, 3rd edition): Jakki Mohr,... Marketing of High-Technology Products and Innovations - Pearson New International Edition (Paperback, 3rd edition)
Jakki Mohr, Sanjit Sengupta, Stanley Slater
R2,674 Discovery Miles 26 740
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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

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