The preceding process of globalization and the continuously rising competitive pressure on manufacturing companies in more developed economies unveiled the limits of classical site-focused optimization approaches. The focus of network optimization shifts ever more towards an integrative view of manufacturing networks, striving for a harmonization of the strategy-, configuration- and coordination levels. This book presents such an integrative approach to the strategic management of manufacturing networks. Besides strategic network requirements, this book discusses the derivation of an optimal global footprint and the optimization of network coordination activities. Special attention is paid to the site roles concept, especially to the concept of 'lead factory'. A large number of up-to-date cases from the producing industry enrich the book and provide the reader with vivid examples for the application of the presented concepts. Hence, this book is a must-read for both practitioners and academic researchers.

This book presents a new analysis of the word-order alternation of English transitive phrasal verbs (aka Particle Movement) from a cognitive-functional and psycholinguistic perspective. Its main objective, however, is a methodological one, namely to demonstrate the superiority of corpus-based, multifactorial and probabilistic approaches towards grammatical phenomena over traditional analyses based on acceptability judgements and minimal pair tests.

The preceding process of globalization and the continuously rising competitive pressure on manufacturing companies in more developed economies unveiled the limits of classical site-focused optimization approaches. The focus of network optimization shifts ever more towards an integrative view of manufacturing networks, striving for a harmonization of the strategy-, configuration- and coordination levels. This book presents such an integrative approach to the strategic management of manufacturing networks. Besides strategic network requirements, this book discusses the derivation of an optimal global footprint and the optimization of network coordination activities. Special attention is paid to the site roles concept, especially to the concept of 'lead factory'. A large number of up-to-date cases from the producing industry enrich the book and provide the reader with vivid examples for the application of the presented concepts. Hence, this book is a must-read for both practitioners and academic researchers.

A fresh take on the vital business skill of networking Networking is something that many of us dread and try to avoid at all costs. But no longer the sole remit of sales people, it has become a vital business skill for us all. Expected to negotiate effectively through our careers, social lives and online presence, networking 24/7 has become a real challenge. Many experts believe that you need to be super confident or a brilliant presenter in order to network to the best of your ability but networking has changed. Let Stefan Thomas show you how to take a fresh look at Networking 2.0 and teach you how networking is no longer just something we do with other people and it's no longer an activity, it's a new way of thinking and acting. Instant Networking will show you how to build networking into all that you do, whether you're self-employed, fresh out of education and ready to take on the world or just ready to make your presence known. Learn how to: * Combine networking, social media, marketing, and sales skills to give a full picture of how to network effectively * Explore how to establish your personal brand * Build networking into your existing day-to-day activities * Deal with the key challenges people face at networking events

The papers in this volume deal with the issue of how corpus data relate to the questions that cognitive linguists have typically investigated with respect to conceptual mappings. The authors in this volume investigate a wide range of issues - the coherence and function of particular metaphorical models, the interaction of form and meaning, the identification of source domains of metaphorical expressions, the relationship between metaphor and discourse, the priming of metaphors, and the historical development of metaphors. The studies deal with a variety of metaphorical and metonymic source and target domains, including the source domains: space, animals, body parts, organizations and war, and the target domains verbal activity, economy, emotions and politics. In their studies, the authors present a variety of corpus-linguistic methods for the investigation of conceptual mappings, for example, corpora annotated for semantic categories, concordances of individual source - domain items and patterns, and concordances of target-domain items. In sum, the papers in this volume show how a wide range of corpus-linguistic methods can be used to investigate a variety of issues in cognitive linguistics; the combination of corpus methods with a cognitive-linguistic view of metaphor and metonymy yields new answers to old questions (and to new questions) about the relationship between language as a conceptual phenomenon and language as a textual phenomenon.

Diese Einfuhrung in die Ethnografie wendet sich an alle Sozialwissenschaftler*innen, die ethnografisch forschen wollen. Ethnografie ist im strikten Sinne als Feldforschung zu verstehen. Ethnografisch Forschende mussen sich hinaus in die Sozialwelt wagen. Aus diesem Grund ist Ethnografie immer zuerst teilnehmende Beobachtung. Zugleich lasst sich diese im Ruckgriff auf den empirischen Werkzeugkoffer durch eine Vielzahl an methodischen Zugangen erweitern. Wichtig ist zudem die Konzentration auf den Gegenstand beim Schreiben. In dem Buch werden entlang der typischen Stationen des Forschungsprozesses die Herausforderungen der ethnografischen Feldarbeit dargestellt. Die Einfuhrung moechte gleichzeitig praktisch sein, indem konkrete Umsetzungsperspektiven aufgezeigt werden. Am Ende sollten Leser und Leserin soweit vorbereitet sein, um ein eigenes Ethnografieprojekt durchfuhren zu koennen.

Das Buch stellt den schillernden, abenteuerlichen Alltag, aber auch die schwierige, von Armut gekennzeichnete Lebenssituation von jungen Menschen dar, die gewohnlich am Berliner Szenetreffpunkt "Bahnhof Zoo" anzutreffen sind. Die besondere Bedeutung des sozialen Treffpunkts ergibt sich aus dem weitlaufigen Netzwerk an Bekanntschaften, die sich zwischen den jungen Menschen in der Anonymitat des stadtischen Strassenraums entwickeln. Der Alltag ist wesentlich von materiellen Entbehrungen, einer ungesicherten Wohnsituation, Perspektivlosigkeit und prekaren bis devianten Einkommensformen gekennzeichnet. Eine Gegenwelt zu der vorherrschenden Alltagstristesse bildet die Gemeinschaft junger Menschen am "Bahnhof Zoo," der fur viele angesichts fehlender Alternativen zum bestimmenden Lebensmittelpunkt wird."

This book presents a novel analysis of Particle Movement from the point of view of psycholinguistics. As well as examining the methodology of Particle Movement, the study addresses more theoretical questions. It is argued that some theories of how language is produced by the brain cannot explain the results found in practical studies, and Gries therefore looks at the relative merits of more interactive models of language production. This book will be useful to postgraduates and academics researching cognitive linguistics and psycholinguistics.