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Die Erfolgswirkung globaler Marken - Eine empirische Untersuchung unter Berucksichtigung kaufentscheidungsbezogener und... Die Erfolgswirkung globaler Marken - Eine empirische Untersuchung unter Berucksichtigung kaufentscheidungsbezogener und individueller Einflussfaktoren (German, Paperback, 2008 ed.)
Stefanie Exler; Foreword by Prof Dr Hans H Bauer
R1,663 Discovery Miles 16 630
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Stefanie Exler ermittelt anhand einer umfassenden empirischen Untersuchung die Effekte globaler Marken auf zentrale potenzialbezogene, konsumentenorientierte Erfolgsgrossen."

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