Stefanie Exler ermittelt anhand einer umfassenden empirischen
Untersuchung die Effekte globaler Marken auf zentrale
potenzialbezogene, konsumentenorientierte Erfolgsgrossen."
General
| Imprint: |
Gabler
|
| Country of origin: |
Germany |
| Series: |
Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim |
| Release date: |
August 2008 |
| First published: |
2008 |
| Authors: |
Stefanie Exler
|
| Foreword by: |
Prof Dr Hans H Bauer
|
| Dimensions: |
210 x 148 x 14mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
250 |
| Edition: |
2008 ed. |
| ISBN-13: |
978-3-8349-1243-5 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8349-1243-3 |
| Barcode: |
9783834912435 |
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