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The world faces a 'perfect storm' of social and ecological
stresses, including climate change, habitat loss, resource
degradation and social, economic and cultural change. In order to
cope with these, communities are struggling to transition to
sustainable ways of living that improve well-being and increase
resilience. This book demonstrates how communities in both
developed and developing countries are already taking action to
maintain or build resilient and sustainable lifestyles. These
communities, here designated as 'Ecocultures', are exemplars of the
art and science of sustainable living. Though they form a diverse
group, they organise themselves around several common organising
principles including an ethic of care for nature, a respect for
community, high ecological knowledge, and a desire to maintain and
improve personal and social wellbeing. Case studies from both
developed and developing countries including Australia, Brazil,
Finland, Greenland, India, Indonesia, South Africa, UK and USA,
show how, based on these principles, communities have been able to
increase social, ecological and personal wellbeing and resilience.
They also address how other more mainstream communities are
beginning to transition to more sustainable, resilient
alternatives. Some examples also illustrate the decline of
ecocultures in the face of economic pressures, globalisation and
climate change. Theoretical chapters examine the barriers and
bridges to wider application of these examples. Overall, the volume
describes how ecocultures can provide the global community with
important lessons for a wider transition to sustainability and will
show how we can redefine our personal and collective futures around
these principles.
The world faces a 'perfect storm' of social and ecological
stresses, including climate change, habitat loss, resource
degradation and social, economic and cultural change. In order to
cope with these, communities are struggling to transition to
sustainable ways of living that improve well-being and increase
resilience. This book demonstrates how communities in both
developed and developing countries are already taking action to
maintain or build resilient and sustainable lifestyles. These
communities, here designated as 'Ecocultures', are exemplars of the
art and science of sustainable living. Though they form a diverse
group, they organise themselves around several common organising
principles including an ethic of care for nature, a respect for
community, high ecological knowledge, and a desire to maintain and
improve personal and social wellbeing. Case studies from both
developed and developing countries including Australia, Brazil,
Finland, Greenland, India, Indonesia, South Africa, UK and USA,
show how, based on these principles, communities have been able to
increase social, ecological and personal wellbeing and resilience.
They also address how other more mainstream communities are
beginning to transition to more sustainable, resilient
alternatives. Some examples also illustrate the decline of
ecocultures in the face of economic pressures, globalisation and
climate change. Theoretical chapters examine the barriers and
bridges to wider application of these examples. Overall, the volume
describes how ecocultures can provide the global community with
important lessons for a wider transition to sustainability and will
show how we can redefine our personal and collective futures around
these principles.
What is activism? The answer is, typically, that it is a form of
opposition, often expressed on the streets. Skoglund and Boehm
argue differently. They identify forms of 'insider activism' within
corporations, state agencies and villages, showing how people seek
to transform society by working within the system, rather than
outright opposing it. Using extensive empirical data, Skoglund and
Boehm analyze the transformation of climate activism in a rapidly
changing political landscape, arguing that it is time to think
beyond the tensions between activism and enterprise. They trace the
everyday renewable energy actions of a growing 'epistemic
community' of climate activists who are dispersed across
organizational boundaries and domains. This book is testament to a
new way of understanding activism as an organizational force that
brings about the transition towards sustainability across business
and society and is of interest to social science scholars of
business, renewable energy and sustainable development.
Diplomarbeit aus dem Jahr 1996 im Fachbereich BWL - Marketing,
Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note:
1,5, Christian-Albrechts-Universitat Kiel (Wirtschafts- und
Sozialwissenschaften), Veranstaltung: Lehrstuhl fur Marketing,
Prof, Dr. Sonke Albers, Sprache: Deutsch, Abstract: Inhaltsangabe:
Inhaltsverzeichnis: Inhaltsverzeichnis: Gliederung
Abbildungsverzeichnis Tabellenverzeichnis Abkurzungsverzeichnis
Inhaltliche Gliederung 1.Problemstellung 1.1.Einleitung 1.2.Ziel
und Aufbau der Arbeit 2.Der Einzelhandel 2.1.Grundlagen und
Abgrenzung 2.2.Die Entwicklung des Einzelhandels 3.Homeshopping
3.1.Abgrenzung der Homeshopping-Formen 3.2.Rahmenbedingungen des
Homeshopping 3.2.1.Die politisch-rechtliche Umwelt
3.2.1.1.Regelungen bezuglich des Einzelhandels 3.2.1.2.Regelungen
bezuglich des Telefonshopping 3.2.1.3.Regelungen bezuglich des
Teleshopping 3.2.1.4.Regelungen bezuglich des Onlineshopping
3.2.2.Die okonomische Umwelt 3.2.2.1.Marktcharakteristika
3.2.2.2.Kostenstrukturen im Einzelhandel 3.2.2.3.Medienkosten im
Homeshopping 3.2.3.Die technologische Umwelt 3.2.3.1.Besonderheiten
der Diffusion von Telekommunikationsgutern 3.2.3.2.Grundlagen der
Datenubertragungstechnik 3.2.3.3.Verbreitung der Onlinedienste
3.2.4.Die soziale Umwelt 3.2.4.1.Konsumentenmerkmale
3.2.4.2.Akzeptanz 3.2.4.3.Ausgabebereitschaft und Kaufverhalten
3.3.Die Entwicklung des Homeshopping 3.3.1.Sortimentspolitik
3.3.1.1.Markenpolitik im Homeshopping 3.3.1.2.Sortimentsentwicklung
im Teleshopping 3.3.1.3.Sortimentsentwicklung im Onlineshopping
3.3.2.Distributionspolitik 3.3.2.1.Lieferungspolitik
3.3.2.2.Zahlungsverkehr und Sicherheit 3.3.3.Kommunikationspolitik
3.3.3.1.Der Massenkommunikationsansatz 3.3.3.2.Der bidirektionale
Kommunikationsansatz 3.3.4.Preispolitik 3.3.4.1.Preisbildung
3.3.4.2.Preishohe 3.3.4.3.Preisdifferenzierung 4.Zusammenfassung
5.Anhang 6.Literaturverzeichnis Bei Interesse senden wir Ihnen
gerne kostenlos und unverbindlich die Einleitung und einige Se
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