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Although studies indicate the assumption of one single European
market, other research emphasises European countries have distinct
market identities. Meanwhile, as individual countries begin to have
a more widespread understanding of culture, global culture still
remains unshared between countries. Consumption Culture in Europe:
Insight into the Beverage Industry brings the most relevant
theories about culture and European market segmentation as well as
providing updated data for the evaluation and analyses of the
European consumption patterns in the beverage market. This
comprehensive collection is an essential tool for policy-makers and
those interested in end-markets and consumer affairs.|Although
studies indicate the assumption of one single European market,
other research emphasises European countries have distinct market
identities. Meanwhile, as individual countries begin to have a more
widespread understanding of culture, global culture still remains
unshared between countries. Consumption Culture in Europe: Insight
into the Beverage Industry brings the most relevant theories about
culture and European market segmentation as well as providing
updated data for the evaluation and analyses of the European
consumption patterns in the beverage market. This comprehensive
collection is an essential tool for policy-makers and those
interested in end-markets and consumer affairs.
|
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