Employers rank communication skills -- not technical knowledge -- as the most important qualification they look for when hiring and promoting people in their workforce. Coopman/Lull's PUBLIC SPEAKING: THE EVOLVING ART, 5th edition, helps you acquire the diverse skills you need for making effective classroom and workplace presentations -- both in person and online (aka "distance speaking"). The authors' wealth of insight ranges from how to mindfully manage increased speaker anxiety and critically assess the credibility of information sources to expert tips on research, digital literacy and maximizing tools like PowerPoint for in-person and online presentations. Technologically up to date, clearly written and packed with examples from popular culture, sports, politics and quality social media influencers, this book delivers the most engaging and complete public speaking guide available.

Combining time-test techniques with the latest digital resources, Coopman and Lull's PUBLIC SPEAKING: THE EVOLVING ART, 4th Edition, gives you the tools and knowledge to become a confident, competent, and ethical public speaker in today's media-driven society. Four peer mentors bring text concepts and strategies to life with seamlessly integrated video and animation segments that highlight strategies for successful public speaking. Examples from popular culture include analysis of the public speaking success of Bernie Sanders, Malala Yousafzai, and others, while "Apply It" boxes help you put what you learn into practice outside the classroom.