|
Books > Humanities > Philosophy > Western philosophy > Modern Western philosophy, c 1600 to the present > Western philosophy, from c 1900 - > Analytical & linguistic philosophy
|
Buy Now
Contagious Metaphor (Hardcover, New)
Loot Price: R3,985
Discovery Miles 39 850
|
|
|
Contagious Metaphor (Hardcover, New)
Expected to ship within 10 - 15 working days
|
The metaphor of contagion pervades critical discourse across the
humanities, the medical sciences, and the social sciences. It
appears in such terms as 'social contagion' in psychology,
'financial contagion' in economics, 'viral marketing' in business,
and even 'cultural contagion' in anthropology. In the twenty-first
century, contagion, or 'thought contagion' has become a byword for
creativity and a fundamental process by which knowledge and ideas
are communicated and taken up, and resonates with Andre Siegfried's
observation that 'there is a striking parallel between the
spreading of germs and the spreading of ideas'. In "Contagious
Metaphor," Peta Mitchell offers an innovative, interdisciplinary
study of the metaphor of contagion and its relationship to the
workings of language. Examining both metaphors of contagion and
metaphor "as" contagion, "Contagious Metaphor" suggests a framework
through which the emergence and often epidemic-like reproduction of
metaphor can be better understood.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
