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Books > Humanities > Philosophy > Western philosophy > Modern Western philosophy, c 1600 to the present > Western philosophy, from c 1900 - > Analytical & linguistic philosophy
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Contagious Metaphor (Hardcover, New)
Loot Price: R4,953
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Contagious Metaphor (Hardcover, New)
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The metaphor of contagion pervades critical discourse across the
humanities, the medical sciences, and the social sciences. It
appears in such terms as 'social contagion' in psychology,
'financial contagion' in economics, 'viral marketing' in business,
and even 'cultural contagion' in anthropology. In the twenty-first
century, contagion, or 'thought contagion' has become a byword for
creativity and a fundamental process by which knowledge and ideas
are communicated and taken up, and resonates with Andre Siegfried's
observation that 'there is a striking parallel between the
spreading of germs and the spreading of ideas'. In "Contagious
Metaphor," Peta Mitchell offers an innovative, interdisciplinary
study of the metaphor of contagion and its relationship to the
workings of language. Examining both metaphors of contagion and
metaphor "as" contagion, "Contagious Metaphor" suggests a framework
through which the emergence and often epidemic-like reproduction of
metaphor can be better understood.
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