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A groundbreaking history of digital design from the nineteenth
century to today Digital design has emerged as perhaps the most
dynamic force in society, occupying a fluid, experimental space
where product design intersects with art, film, business,
engineering, theater, music, and artificial intelligence. Stephen
Eskilson traces the history of digital design from its precursors
in the nineteenth century to its technological and cultural
ascendency today, providing a multifaceted account of a digital
revolution that touches all aspects of our lives. We live in a time
when silicon processors, miniaturization, and CAD-enhanced 3D
design have transformed the tangible world of cars and coffee
makers as well as the screen world on our phones, computers, and
game systems. Eskilson provides invaluable historical perspective
to help readers better understand how digital design has become
such a vibrant feature of the contemporary landscape. He covers
topics ranging from graphic and product design to type, web design,
architecture, data visualization, and virtual reality. Along the
way, he paints compelling portraits of key innovators behind this
transformation, from foundational figures such as Marshall McLuhan,
Nam June Paik, and April Greiman to those mapping new frontiers,
such as Jeanne Gang, Jony Ive, Yugo Nakamura, Neri Oxman, and Jewel
Burks Solomon. Bringing together an unprecedented array of sources
on digital design, this comprehensive and richly illustrated book
reveals how many of the digital practices we think of as
cutting-edge actually originated in the analog age and how the
history of digital design is as much about our changing
relationship to forms as the forms themselves.
A classic and indispensable account of graphic design history from
the Industrial Revolution to the present Now in its third edition,
this acclaimed survey explores the evolution of graphic design from
the 19th century to the present day. Following an exploration of
design's prehistory in ancient civilizations through the Industrial
Revolution, author Stephen J. Eskilson argues that modern design as
we know it grew out of the influence of Victorian-age reformers. He
traces the emergence of modernist design styles in the early 20th
century, examining the wartime politicization of regional styles.
Richly contextualized chapters chronicle the history of the Bauhaus
and the rise of the International Style in the 1950s and '60s, and
the postmodern movement of the 1970s and '80s. Contemporary
considerations bring the third edition up to date, with discussions
of app design, social media, emojis, big data visualization, and
the use of animated graphics in film and television. The
contemporary phenomenon of the citizen designer, professionals who
address societal issues either through or in addition to their
commercial work, is also addressed, highlighting protagonists like
Bruce Mau and the Center for Urban Pedagogy. This edition also
features 45 additional images, an expanded introduction and
epilogue, and revised text throughout. A newly redesigned interior
reinforces the fresh contents of this now-classic volume.
For the third edition of Graphic Design Stephen Eskilson has, with
the aid of 540 new and existing images, updated key parts of the
book. Most notably he has expanded the introduction to begin with
the origins of writing and added a new chapter 11 that investigates
current trends in digital design. Organized chronologically, the
book traces the impact of politics, economics, war, nationalism,
colonialism, gender and art on graphic designers working in print
and film and with the latest web, multimedia and emerging digital
technologies.
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