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Cognitive Psychology: Mind and Brain - Pearson New International Edition (Paperback, Pearson New International Edition): Edward... Cognitive Psychology: Mind and Brain - Pearson New International Edition (Paperback, Pearson New International Edition)
Edward Smith, Stephen Kosslyn
R2,189 R1,762 Discovery Miles 17 620 Save R427 (20%) Ships in 5 - 10 working days

For courses in Cognitive Psychology, Cognitive Neuroscience, Learning and Memory, Philosophy of Mind, and Philosophy of Psychology. The first book that fully integrates information about the brain and neural processing into the standard curriculum in cognitive psychology. Based on a need for a text that could accurately, productively, and seamlessly integrate information on both the brain and neural processing, Edward E. Smith (Columbia University) and Stephen M. Kosslyn (Harvard University) created Cognitive Psychology: Mind and Brain 1.e. Without question, the study of cognition has progressed enormously over the past decade. Most importantly, much of the recent progress in cognitive studies has come from the advent of cognitive neuroscience, which uses neuroscientific methods and data to address psychological issues. However, throughout years of academic teaching, the authors came to realize that no currently available book was able to summarize and make accessible the major findings, theories, and research the field had produced. Now, in this text's first edition, these issues have been addressed. Using findings in neuroscience to illuminate and motivate key distinctions in cognitive psychology, the authors have written a cognitive psychology book that is informed by neuroscience - the first of its kind and one poised to set a new standard in undergraduate cognitive studies.

Top Brain, Bottom Brain - Harnessing the Power of the Four Cognitive Modes (Paperback, Revised ed.): Stephen Kosslyn, G. Wayne... Top Brain, Bottom Brain - Harnessing the Power of the Four Cognitive Modes (Paperback, Revised ed.)
Stephen Kosslyn, G. Wayne Miller
R375 R347 Discovery Miles 3 470 Save R28 (7%) Ships in 18 - 22 working days
Better PowerPoint (R) - Quick Fixes Based On How Your Audience Thinks (Paperback, New): Stephen Kosslyn Better PowerPoint (R) - Quick Fixes Based On How Your Audience Thinks (Paperback, New)
Stephen Kosslyn
R478 R441 Discovery Miles 4 410 Save R37 (8%) Ships in 18 - 22 working days

Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have.
. 8 key rules that are easy to remember and use
. Clear principles about how to design effective slides based on well-established scientific data
. Quick steps to sharpen and strengthen your presentation
. Easy-to-use checklists guide you through each aspect of your presentation
. Chapters are structured to help you prioritize the most effective edits
. Memorable examples and illustrations to show what works, and what doesn't
. Lessons in what to fix can also help you create better first drafts faster.
If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say."

Introducing Psychology - Pearson New International Edition (Paperback, Pearson New International Edition): Stephen Kosslyn,... Introducing Psychology - Pearson New International Edition (Paperback, Pearson New International Edition)
Stephen Kosslyn, Robin Rosenberg
Sold By Aristata Bookshop - Fulfilled by Loot
R1,144 Discovery Miles 11 440 Ships in 2 - 4 working days

For introductory psychology courses at two-year and four-year institutions. This innovative, 13-chapter text examines psychological issues from the levels of the brain, person, and group (social world) to help students actively apply psychology to their lives. Offered in digital format or on-demand custom format. Through their own research, clinical work, and experiences as teachers, Stephen Kosslyn and Robin Rosenberg have found that exploring psychology from multiple perspectives further enhances learning. Examining psychological concepts from the levels of the brain (biological factors), the person (beliefs, desires, and feelings), and the group (social, cultural, and environmental factors) -- and by considering how events at these levels interact -- helps students organize and integrate topics within and across chapters and actively apply psychology to their lives.

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