For courses in Cognitive Psychology, Cognitive Neuroscience, Learning and Memory, Philosophy of Mind, and Philosophy of Psychology. The first book that fully integrates information about the brain and neural processing into the standard curriculum in cognitive psychology. Based on a need for a text that could accurately, productively, and seamlessly integrate information on both the brain and neural processing, Edward E. Smith (Columbia University) and Stephen M. Kosslyn (Harvard University) created Cognitive Psychology: Mind and Brain 1.e. Without question, the study of cognition has progressed enormously over the past decade. Most importantly, much of the recent progress in cognitive studies has come from the advent of cognitive neuroscience, which uses neuroscientific methods and data to address psychological issues. However, throughout years of academic teaching, the authors came to realize that no currently available book was able to summarize and make accessible the major findings, theories, and research the field had produced. Now, in this text's first edition, these issues have been addressed. Using findings in neuroscience to illuminate and motivate key distinctions in cognitive psychology, the authors have written a cognitive psychology book that is informed by neuroscience - the first of its kind and one poised to set a new standard in undergraduate cognitive studies.

Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have.
. 8 key rules that are easy to remember and use
. Clear principles about how to design effective slides based on well-established scientific data
. Quick steps to sharpen and strengthen your presentation
. Easy-to-use checklists guide you through each aspect of your presentation
. Chapters are structured to help you prioritize the most effective edits
. Memorable examples and illustrations to show what works, and what doesn't
. Lessons in what to fix can also help you create better first drafts faster.
If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say."