The Academy of International Business (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.

In this new, fully updated edition of "Trade Politics" leading experts from Europe and North America provide a comprehensive overview of the politics of international trade in the 21st century. The book explains the changing political environment in which trade policy is shaped, the core political issues, the future trade agenda and the role of the key actors. Subjects covered include:
- transatlantic trade relations
- regional trading agreements in Asia, Europe, North America and Latin America
- how trade affects developing countries
- the politics of the World Trade Organization
- key policy areas such as agriculture, competition and intellectual property
- the role of firms and governments in international trade
- how trade impacts on human rights and the environment
With more case studies in each chapter, suggestions for further reading, lists of websites and chapter summaries, this is the ideal text for students of trade politics, international political economy and international business.

In this new, fully updated edition of "Trade Politics" leading experts from Europe and North America provide a comprehensive overview of the politics of international trade in the 21st century. The book explains the changing political environment in which trade policy is shaped, the core political issues, the future trade agenda and the role of the key actors. Subjects covered include:
- transatlantic trade relations
- regional trading agreements in Asia, Europe, North America and Latin America
- how trade affects developing countries
- the politics of the World Trade Organization
- key policy areas such as agriculture, competition and intellectual property
- the role of firms and governments in international trade
- how trade impacts on human rights and the environment
With more case studies in each chapter, suggestions for further reading, lists of websites and chapter summaries, this is the ideal text for students of trade politics, international political economy and international business.

The Academy of International Business (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.