Non-market Strategies in International Business - How MNEs capture value through their political, social and environmental strategies (Paperback, 1st ed. 2020)

The Academy of International Business (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	The Academy of International Business
Release date:	December 2020
First published:	2020
Editors:	Vikrant Shirodkar • Roger Strange • Steven McGuire
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	249
Edition:	1st ed. 2020
ISBN-13:	978-3-03-035076-5
Categories:	Books > Business & Economics > Business & management > General
LSN:	3-03-035076-2
Barcode:	9783030350765

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