Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

Dennis Brain is recognized as perhaps the greatest horn player the world has known. He helped rescue the horn from the obscurity in which it had languished for over a century, and revived the public's faith in it as a major solo instrument. Brain restored to the concert platform concertos by Mozart and Haydn, and inspired contemporary composers to write for the horn, most notably the Serenade for Tenor, Horn and Strings by Benjamin Britten, composed during World War II, a piece which is now central to the repertoire of tenors and horn players. Brain died at the tragically young age of thirty-six in a car crash. The beauty of his playing and his untimely death captured the public imagination like no horn player before or since. This biography was reissued thirty years after his death, and includes a discography. The book also contains an appreciation by Benjamin Britten. 'A clear account of Dennis Brain's brilliant career ...' Times Literary Supplement '...an absorbing and extremely well-written account of the orchestral scene in England.'

Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273727729) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

From the Foreword by HRH The Prince of Wales: I am delighted to have this opportunity of joining the Philharmonia Orchestra in their celebration of forty years of making music. This book chronicles the fascinating story of their growth and development.