Principles of Marketing (Paperback, 4th edition)

Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

General

Imprint:	Financial Times Prentice Hall
Country of origin:	United Kingdom
Release date:	July 2006
First published:	2006
Authors:	Frances Brassington • Stephen Pettitt
Dimensions:	266 x 197 x 50mm (L x W x T)
Format:	Paperback
Pages:	1296
Edition:	4th edition
ISBN-13:	978-0-273-69559-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-273-69559-2
Barcode:	9780273695592

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