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Learn the techniques and applications of marketing communications
in a European context    Marketing
Communications: A European Perspective, 7th Edition, by
De Pelsmacker, Geuens and Van Den
Bergh provides an extensive overview of the key concepts,
techniques and applications of marketing communications within a
European context. This book provides in-depth coverage of consumer
behaviour and branding foundations of marketing communications, and
all elements of the communications mix, including advertising,
public relations, sponsorship, brand activation, direct marketing
and exhibitions. Building on the success of the last edition, the
7th edition uses examples, case studies and research results from
various countries, industries and markets to make the concepts more
practice orientated and help you grasp essential
facts. Extensive case material on global brands like
Snickers, Libresse, Guinness, Costco, Baunat, Trooper
and Lego have been added to reflect the
recent developments in marketing communications. Â
Pearson, the world’s learning company.
Text only. This product does NOT include a MyFireKit Access Code
Card. To purchase the text with a MyFireKit Access Code Card,
please use ISBN: 0-13-283000-0 Organized into 17 chapters with
completely updated color photographs and accompanied by supporting
appendices, this seventh edition, written to the FESHE curriculum,
instructs the reader on the skills needed in fire investigation,
delving into topics such as fire-related deaths and injuries, fire
behavior and sources of ignition. Remaining true to Professor Paul
L. Kirk's intent, this best-selling text presents a broad-based
look at the entire fire investigation process, from evaluating a
fire scene to writing reports and providing testimony. An
international database as offered by fire and explosion
investigators, scientists, and engineers from all over the world is
also reflected in the seventh edition, including revised material
on ignition, fire dynamics, and case examples while showcasing a
multitude of latest research, color photographs and artwork.
For undergraduate principles of marketing courses. Everything
students need to know to develop their 'management sense' and be
successful Fundamentals of Management covers the essential concepts
of management by providing a solid foundation for understanding the
key issues facing managers and organisations. The 11th Edition
maintains a focus on learning and applying management theories,
while now also highlighting opportunities to develop the skills in
high demand by today's employers. Fundamentals of Management offers
an easy-to-understand, straightforward, and realistic approach to
what works for managers and what doesn't - with the ultimate goal
to help students be successful in their careers.
This second European edition of this classic textbook brings the
exceptional introduction to organizational behaviour written by the
masters of the subject, and adapts it to meet the needs of students
studying in Europe today. Fully updated and revised, this
adaptation continues the tradition of making current, relevant
research come alive for students, while maintaining its hallmark
features - clear writing style, cutting-edge content and compelling
pedagogy. This new edition offers real-life examples drawn from a
global range of organizations including Google, Cadbury, Apple,
Capital One, Microsoft, Lego, Ferrari and more, plus up-to-date
insights into the latest research and hot topics from across the
world. Key features include: 'Myth or science?' boxes, which
provide repeated evidence that common sense can often lead us
astray in the attempt to understand human behaviour, and that
behavioural research offers a means for testing the validity of
common-sense notions. 'OB in the news' which prepares students to
recognise and evaluate OB issues which often appear in the news
when presented with them in newspapers, magazines, TV, etc. 'Face
the facts': these boxes highlight interesting facts from recent
surveys that emphasise key aspects of the text. For example,
diversity across Europe, the extent of employee engagement, and the
popularity of working in teams. "As a whole, the content of the
book is strong, and is well-structured with a European focus."
Mohammad Lafiti, Uppsala University, Sweden
For undergraduate and graduate strategy courses. Gain a strategic
edge in today's business world. This short, up-to-date,
practitioner-oriented guide was meant to effectively prepare
practicing executives, and MBA and EMBA students for top management
responsibilities. The fourth edition includes new content,
reordered topics to improve the flow of the subject matter, and
numerous updated examples and vignettes.
For undergraduate and graduate courses in organisational behaviour
and human resources. An applied approach to developing and
practicing interpersonal skills. By developing and practicing the
material in Training in Interpersonal Skills, students can learn
how to build productive relationships for any situation. This text
also helps students master the skills necessary for personal and
organisational effectiveness such as self-management,
communication, teaming, and problem solving. The sixth edition
includes several new pedagogical tools-such as self-assessment
quizzes, exercises, cases, etc.-and information on the importance
and usage of social networking.
Organizational Behavior provides the information you want, when you
want it. Reflecting the most recent research and events within the
field of OB, the 19th Edition continues its hallmark focus on clear
writing, cutting-edge content, and intuitive pedagogy. There's a
reason why Robbins's textbooks have educated millions of students
and have been translated into 20 languages: because of a commitment
to provide engaging, cutting-edge material that helps you
understand and connect with this important field of study. This
print textbook is available for students to rent for their classes.
The Pearson print rental program provides students with affordable
access to learning materials, so they come to class ready to
succeed.
With a renewed focus on job-relevant skills, the newest edition of
this bestselling text helps management and non-management students
alike better prepare to enter the workforce. Management, 15th
Edition, Global Edition, vividly illustrates effective management
theories by incorporating the perspectives of real-life managers.
Through examples, cases, and hands-on exercises, students will see
and experience management in action-helping them develop the
specific skills that employers are looking for and understand how
the concepts they're learning about actually work in today's
dynamic business world.
Appropriate for Supervision, Supervision Management, and Intro to
Management Fundamental Management Skills for the Contemporary
Workplace Known as one of the most effective books on management,
Supervision Today helps students build an understanding of
supervising through real-life concepts, examples, and practice.
It's lively, conversational tone and full-color design engages
students and helps capture the reality and excitement of the
supervisor's job. Using a "student-friendly" approach, Supervision
Today covers the essential and traditional elements of managing
others with a strong focus on applied and practical skills. The 8th
Edition continues to be rich in instructional aids and experiential
opportunities. Concentrating on the evolving roles supervisors must
embrace in the current work environment, Supervision Today includes
new information on employee engagement; sustainability;
technological advances; work, life, and family balance; workplace
diversity; supervising global teams; and more.
This print textbook is available for students to rent for their
classes. The Pearson print rental program provides students with
affordable access to learning materials, so they come to class
ready to succeed. For courses in organizational behavior. A
streamlined presentation of key organizational behavior concepts
Currently in use at more than 500 colleges and universities
worldwide, Essentials of Organizational Behavior, 15th Edition
teaches students how to communicate and interact within
organizations. The text uses real-world scenarios and offers
comprehensive coverage of key organizational behavior concepts that
resonate with students - making each lesson engaging, relevant, and
easy to absorb. With updated research and examples, and the
integration of contemporary global issues, readers can apply what
they've learned to their own education, future career plans, and
other organizational endeavors.
This book examines the issues relevant to the design of vector and
pipelined computer systems using the Cray X-MP/24. The purpose of
the book is to help the readers arrive at a deep understanding of
how vector processing systems really work. These insights will be
useful to the scientist who would like to obtain maximum
performance from a vector machine, to the computer science student,
and to the compiler writer. The book can also be used to supplement
a regular textbook in a graduate or senior level course in computer
architecture. The book looks at the overall design of the Cray X-MP
and then explores the operation of the machine by looking at
detailed timings of various instructions and code segments. It
examines such issues as instruction issues and buffering, handling
of jump instructions, use of registers to hold intermediate
results, memory conflicts resulting from vectorization, optimal
vectorization of multiple statement loops, and synchronization
problems with multi-tasking. Detailed Gantt charts are provided to
guide the reader through the timing issues.
Discover today's quick, practical, proven guide to overcoming
"killer" management problems and succeeding brilliantly as a
leader! Unlike other management books, The Truth About Managing
People, Fourth Edition is 100% practical and completely based on
tested evidence, not mere anecdote or opinion. Top management
author Stephen P. Robbins has distilled thousands of research
studies, meta-analyses, and Big Data investigations into a set of
63 proven, tested solutions for today's make-or-break management
challenges. Each solution is presented quickly and concisely, in
just 2-3 pages, so you can absorb them fast, and use them
immediately. Robbins' fully updated truths cover every key aspect
of management, including hiring the right people and building
winning teams; designing high-productivity jobs and rewarding the
right behaviors; managing diversity, change, conflict, turnover,
and staff cuts; overcoming self-serving bias, groupthink, and
digital distractions, and much more. This edition adds nine all-new
chapters, covering the crucial importance of people skills,
building emotional intelligence, loyalty expectations, employee
engagement and mentoring, managing face-to-face vs. virtual teams,
overcoming the downsides of teams, handling unacceptable workplace
behavior, promoting creativity and innovation, and more. Whatever
your management role, Robbins has compiled indispensable practical
truths you can and will apply, every single day.
This package includes a physical copy of Fundamentals of
Management: Global Edition, 8/e by Stephen Robbins, David De Cenzo
and Mary Coulter, as well as access to the eText and
MyManagementLab. For Principles of Management courses. The
practical tools of management presented through in-depth practice.
Robbins/DeCenzo is a brief, paperback text that gives students more
depth and breadth with practical tools to practice their management
skills than any other textbook. The eighth edition provides a
self-contained section on developing management skills and includes
new exercises, modules, and boxes. Combine this textbook with
MyManagementLab! See the hands in the air, hear the roar of
discussion-be a Rock Star in the classroom. MyManagementLab makes
it easier for you to be a rock star in the classroom by helping you
hold students accountable for class preparation, and getting
students engaged in the material through an array of relevant
teaching and media resources. Visit MyManagementLab.com for more
information.
An applied approach to developing and practicing interpersonal
skills.
By developing and practicing the material in "Training in
Interpersonal Skills, " readers can learn how to build productive
relationships for any situation. This text also helps readers
master the skills necessary for personal and organizational
effectiveness such as self-management, communication, teaming, and
problem solving.
The sixth edition includes several new pedagogical tools-such as
self-assessment quizzes, exercises, cases, etc.-and information on
the importance and usage of social networking.
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