The most comprehensive, user-friendly upholstery book on the market just got better!

Over its lifetime, "SINGER Upholstery Basics "has sold nearly 150,000 copies. Now, with five new projects and an entirely fresh presentation, "SINGER Upholstery Basics" Plus is truly the best book for beginners and seasoned upholstery buffs alike. All the basic upholstery techniques are taught. Projects include all styles of chairs or couches, stools, different styles of ottomans, a bench, and a headboard. Some projects are built-from-scratch items that require only simple carpentry skills for building the frames. Others show the complete process of stripping, repairing, and reupholstering old furniture pieces to like-new condition. Large color photos of the step-by-step instructions set this book apart from all the others.

300+ photos show the techniques in great detail, plus 5 new projectsProjects are practical and most representative of the types of furniture pieces usually reupholstered or constructed from scratchHidden wire-o binding keeps the book open flat while you work

The marketer's guide to standing out from the crowd and connecting with consumers

As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In "Steal These Ideas , Second Edition," Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, "Steal These Ideas " proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor.This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blastsThe book is illustrated throughout with examples of the good, bad, and ugly in advertisingIncludes new ideas on how to take full advantage of online marketing and social mediaHighlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokespersonAuthor Steve Cone is the Executive Vice President of AARP

Everything you didn't learn in business school (or in the field), "Steal These Ideas " gives marketers the edge in today's fast-paced, oversaturated marketplace.