Design intuitive navigation for the ideal user experience Hundreds of thousands of Web designers and developers have relied on web usability expert Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. Fresh perspectives and examples New chapter on mobile usability Still short, profusely illustrated...and best of all-fun to read If you've read it before, you'll rediscover what made Don't Make Me Think so essential to Web designers and developers around the world. If you've never read it, you'll see why so many people have said it should be required reading for anyone working on websites. "After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book." -Jeffrey Zeldman, author of Designing with Web Standards

It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.
In this how-to companion to "Don't Make Me Think: A Common Sense Approach to Web Usability," Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in "Don't Make Me Think," "It's not rocket surgery.")
Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to:
Test any design, from a sketch on a napkin to a fully-functioning Web site or applicationKeep your focus on finding the most important problems (because no one has the time or resources to fix them all)Fix the problems that you find, using his "The least you can do" approachBy paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), "Rocket Surgery" makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. "Rocket Surgery Made Easy" adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made "Don't Make Me Think" so popular.

Every meeting leader has faced groups that stagnate creatively, or worse turn acrimonious-a dullness or negativity stemming from the group's inability to pursue ideas productively and beyond their obvious limits. "The Practice of Creativity" offers a bold and time-tested approach to this problem, an approach both dependable and dynamic; one that uses a unique method of metaphorical thinking to stimulate creative response.

Written by the former president of Synectics, Inc., this book provides detailed instructions on how to use a method already proven successful in many organizations, including some of the largest and most successful in the world. It explores the process of facing and understanding problems, eliminating inadequate ideas, and unifying the entire group to concentrate its collective intelligence and imagination on fresh solutions. The leader's role is also discussed. Showing leaders not only how to enhance and encourage imagination and flexibility, but to insure that the personal interactions remain open and constructive, that the discussion retains healthy momentum, and that the fear of being "wrong" will not inhibit open, creative expression.

An invaluable book for business, government and other organizations, "The Practice of Creativity" is unique in the field of meaningful communications.

George Prince was the co-founder and president of Synectics, Inc. Educated at Exeter and at Williams College, he lived in Winchester, Massachusetts until his death in 2009 at age 91. His work has appeared in many prominent publications, including the "Harvard Business Review, " which lists his article on running meetings as one of its all-time most requested reprints.