Every meeting leader has faced groups that stagnate creatively,
or worse turn acrimonious-a dullness or negativity stemming from
the group's inability to pursue ideas productively and beyond their
obvious limits. "The Practice of Creativity" offers a bold and
time-tested approach to this problem, an approach both dependable
and dynamic; one that uses a unique method of metaphorical thinking
to stimulate creative response.
Written by the former president of Synectics, Inc., this book
provides detailed instructions on how to use a method already
proven successful in many organizations, including some of the
largest and most successful in the world. It explores the process
of facing and understanding problems, eliminating inadequate ideas,
and unifying the entire group to concentrate its collective
intelligence and imagination on fresh solutions. The leader's role
is also discussed. Showing leaders not only how to enhance and
encourage imagination and flexibility, but to insure that the
personal interactions remain open and constructive, that the
discussion retains healthy momentum, and that the fear of being
"wrong" will not inhibit open, creative expression.
An invaluable book for business, government and other
organizations, "The Practice of Creativity" is unique in the field
of meaningful communications.
George Prince was the co-founder and president of Synectics,
Inc. Educated at Exeter and at Williams College, he lived in
Winchester, Massachusetts until his death in 2009 at age 91. His
work has appeared in many prominent publications, including the
"Harvard Business Review, " which lists his article on running
meetings as one of its all-time most requested reprints.
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