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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Consumer Behaviour (Paperback, 4th ed) Loot Price: R419
Discovery Miles 4 190
You Save: R101 (19%)

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Consumer Behaviour (Paperback, 4th ed)

M. Roberts-Lombard, S. Brijball Parumasur

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List price R520 Loot Price R419 Discovery Miles 4 190 You Save R101 (19%)

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Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer.

The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: December 2017
Authors: M. Roberts-Lombard • S. Brijball Parumasur
Dimensions: 246 x 168 x 23mm (L x W x T)
Format: Paperback
Pages: 428
Edition: 4th ed
ISBN-13: 978-1-4851-2514-3
Categories: Books > Academic & Education > UNISA > Business & Economics
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks
Promotions
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > UNISA > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Marketing
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 1-4851-2514-6
Barcode: 9781485125143
Course Code: MNM2605

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