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An ambitious and beautifully illustrated account of the evolution
and biology of insects. Insects are the busy, teeming arthropods on
whose activities much of life on earth depends, and whose global
populations are currently under the gravest of threats - with
unimaginable consequences for us all. In Alien Worlds, Steve
Nicholls explores nothing less than a complete natural history of
insects, bringing us on a journey through a world of a million
species and their phenomenal and extraordinary diversity. A
fantastically authoritative and congenial guide, led by a fluent
and entertaining writer with the ability to make complex ideas
comprehensible, it is not only a feast for the curious mind but
also contains beautiful and visually arresting imagery of the tiny
beasts whom we depend on greatly.
The first Europeans to set foot on North America stood in awe of
the natural abundance before them. The skies were filled with
birds, seas and rivers teemed with fish, and the forests and
grasslands were a hunter's dream, with populations of game too
abundant and diverse to even fathom. It's no wonder these first
settlers thought they had discovered a paradise of sorts.
Fortunately for us, they left a legacy of copious records
documenting what they saw, and these observations make it possible
to craft a far more detailed evocation of North America before its
settlement than any other place on the planet.
Here Steve Nicholls brings this spectacular environment back to
vivid life, demonstrating with both historical narrative and
scientific inquiry just what an amazing place North America was and
how it looked when the explorers first found it. The story of the
continent's colonization forms a backdrop to its natural history,
which Nicholls explores in chapters on the North Atlantic, the East
Coast, the Subtropical Caribbean, the West Coast, Baja California,
and the Great Plains. Seamlessly blending firsthand accounts from
centuries past with the findings of scientists today, Nicholls also
introduces us to a myriad cast of characters who have chronicled
the changing landscape, from pre-Revolutionary era settlers to
researchers whom he has met in the field.
A director and writer of Emmy Award-winning wildlife
documentaries for the Smithsonian Channel, Animal Planet, National
Geographic, and PBS, Nicholls deploys a cinematic flair for
capturing nature at its most mesmerizing throughout. But "Paradise
Found" is much more than a celebration of what once was: it is also
a reminder of how much we have lost along the way and an urgent
call to action so future generations are more responsible stewards
of the world around them. The result is popular science of the
highest order: a book as remarkable as the landscape it recreates
and as inspired as the men and women who discovered it.
From the machair grasslands of the Outer Hebrides to the chalk
cliffs of Kent, and from the dense pinewoods of Abernethy forest to
the wetlands of the Fens of eastern England, Britain offers a
richly varied array of habitats for our wild flowers. The
distinguished science and natural history producer and filmmaker
Steve Nicholls presents a visually stunning survey of Britain's
best-loved wildflowers, illustrated with the his own beautiful
photographs of flora in their habitat. Focusing on three broad
habitats - grassland, open land and woodland - he offers a
biologically rigorous but engagingly readable account of our wild
flowers and the places that nourish them. He probes deep into the
social and cultural history of wild flowers to tell a plethora of
fascinating stories, from the 'daffodil trains' which transported
Londoners to the 'golden triangle' in Gloucestershire to experience
woodlands carpeted with wild daffodils, to the odd case of the Bath
asparagus - which isn't an asparagus at all, but rather the edible
flower buds of the rare spiked star of Bethlehem, which used to
grow in abundance around Bath.
"Better PR and Editorial Photography" is a brand new resource
manual that shows you how to set photographs up, how to handle
individuals and groups shots and how to make your images more
interesting. It looks at how you can use props to make your images
come alive and shows you techniques to let you handle people shots,
groups, portraits, event shots, presentations and much more. If
ever you've looked at the press/editorial photographs you've taken
and thought "how could I make them better?" this book is for you.
What is social media? Social media is a generic label describing
the dynamic interaction among the global community, enabled by the
use of web-based and mobile technological advancements. No precise
definitions exist in fact; social media and Internet are now
readily interchangeable terms, which is sometimes called Web 2.0,
3.0, Web Squared, or just the Internet. This openness is one of
social media s greatest strengths, but understanding its impact can
be overwhelming and confusing. Social media represents a major
shift in how you, your customers, competitors, and suppliers in
fact, everyone uses the Internet. The main shift is how people
actively interact in cyberspace, rather than just viewing pages.
This sudden change has surprised many as it represents the Internet
s ongoing evolution, helped by technology with new devices such as
mobility, iPads and Internet on large flat screen televisions, by
communication companies providing increasing access to broadband
technology, and by new media companies providing new applications
such as Facebook. Social Media in Business provides an overview of
the opportunities social media offers to a business and a concrete
plan to help managers and decision-makers, effectively, integrate
social media platforms into their current organizational structure.
What are the key aims of SOCIAL MEDIA IN BUSINESS? 1. To provide a
clear guide to social media in business for managers This book aims
to help the manager to understand the opportunities and to create a
common language of what social media means for your whole
organization, not just the marketing and information technology
(IT) parts of the business that tend to dominate the conversation
around social media. Secondly, it provides a guide to a host of
available social media applications and tools for business.
Finally, the book presents an overview of the potential risks and
impact of social media on your organization in a broader strategic
sense. 2. To provide a practical framework for the introduction and
implementation of social media that can be adapted to your
organization The 3-CORE Project Success System The framework
introduced in this book is The 3-CORE Project Success System, based
on three elements: Business Environment, Project Stages, and The
Project Development Cycle. The key idea is that the framework can
be adapted to your organizational context and is easy to use in
training employees who may not be familiar with social media or
project management. The Project Development Cycle is a tool
developed by the author to help organizations meet the above
objectives. In Social Media In Business, readers will discover: *
Four Business Opportunities of Social Media * How Social Media has
Developed over the Last Three Years * The Social Media Applications
Guide * Five Social Media Dark Sides and Mitigation Strategies *
The 3-CORE Project Success System * The Project Development Cycle
Praise for SOCIAL MEDIA IN BUSINESS An invaluable guide to the
marketing opportunities presented by social media and how to use
them to best effect in business. This book tells you everything you
need to know in a concise and easy to follow format. .
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