What is social media? Social media is a generic label describing
the dynamic interaction among the global community, enabled by the
use of web-based and mobile technological advancements. No precise
definitions exist in fact; social media and Internet are now
readily interchangeable terms, which is sometimes called Web 2.0,
3.0, Web Squared, or just the Internet. This openness is one of
social media s greatest strengths, but understanding its impact can
be overwhelming and confusing. Social media represents a major
shift in how you, your customers, competitors, and suppliers in
fact, everyone uses the Internet. The main shift is how people
actively interact in cyberspace, rather than just viewing pages.
This sudden change has surprised many as it represents the Internet
s ongoing evolution, helped by technology with new devices such as
mobility, iPads and Internet on large flat screen televisions, by
communication companies providing increasing access to broadband
technology, and by new media companies providing new applications
such as Facebook. Social Media in Business provides an overview of
the opportunities social media offers to a business and a concrete
plan to help managers and decision-makers, effectively, integrate
social media platforms into their current organizational structure.
What are the key aims of SOCIAL MEDIA IN BUSINESS? 1. To provide a
clear guide to social media in business for managers This book aims
to help the manager to understand the opportunities and to create a
common language of what social media means for your whole
organization, not just the marketing and information technology
(IT) parts of the business that tend to dominate the conversation
around social media. Secondly, it provides a guide to a host of
available social media applications and tools for business.
Finally, the book presents an overview of the potential risks and
impact of social media on your organization in a broader strategic
sense. 2. To provide a practical framework for the introduction and
implementation of social media that can be adapted to your
organization The 3-CORE Project Success System The framework
introduced in this book is The 3-CORE Project Success System, based
on three elements: Business Environment, Project Stages, and The
Project Development Cycle. The key idea is that the framework can
be adapted to your organizational context and is easy to use in
training employees who may not be familiar with social media or
project management. The Project Development Cycle is a tool
developed by the author to help organizations meet the above
objectives. In Social Media In Business, readers will discover: *
Four Business Opportunities of Social Media * How Social Media has
Developed over the Last Three Years * The Social Media Applications
Guide * Five Social Media Dark Sides and Mitigation Strategies *
The 3-CORE Project Success System * The Project Development Cycle
Praise for SOCIAL MEDIA IN BUSINESS An invaluable guide to the
marketing opportunities presented by social media and how to use
them to best effect in business. This book tells you everything you
need to know in a concise and easy to follow format. .
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