Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Bring in more customers with your own web site! Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer! Learn essential HTML skills Plan your site architecture Add style to your web site using Cascading Style Sheets (CSS) Make your pages come alive with JavaScript elements Increase leads, conversions, and sales using search engine optimization (SEO) Set up pay-per-click advertising, including Google AdWords Track metrics with hit meters Market your site on Facebook Create a shopping cart and enable credit card transactions

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Your One-Stop Guide to Web Development with PHP--Covers PHP 5.2 Build dynamic, cross-browser Web applications with PHP--the server-side programming language that's taken the Internet by storm. Through detailed explanations and downloadable code examples, this comprehensive guide shows you, step-by-step, how to configure PHP, create PHP-enabled Web pages, and put every advanced development tool to work. PHP: The Complete Reference explains how to personalize the PHP work space, define operators and variables, manipulate strings and arrays, deploy HTML forms and buttons, and process user input. You'll learn how to access database information, track client-side preferences using cookies, execute FTP and e-mail transactions, and publish your applications to the Web. You'll also get in-depth coverage of PHP's next-generation Web 2.0 design features, including AJAX, XML, and RSS. Install PHP and set up a customized development environment Work with variables, operators, loops, strings, arrays, and functions Integrate HTML controls, text fields, forms, radio buttons, and checkboxes Accept and validate user-entered data from Web pages Simplify programming using PHP's object-oriented tools Build blogs, guest books, and feedback pages with server-side file storage Write MySQL scripts that retrieve, modify, and update database information Set cookies, perform FTP transactions, and send e-mails from PHP sessions Build AJAX-enabled Web pages Draw graphics on the server Create XML components and add RSS feeds

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Essential Skills--Made Easy! Get started programming in XML right away with help from this hands-on tutorial. XML: A Beginner's Guide explains how to store data in and retrieve data from XML documents, format data with Cascading Style Sheets, display data in Web browsers, and use Java and JavaScript. The book covers the latest innovations in XML, including Ajax, XHTML, XPath 2.0, XSLT 2.0, and the new XQuery specification. Now it's easier than ever to learn how to create your own XML solutions! Designed for Easy Learning: Key Skills & Concepts--Lists of specific skills covered in the chapter Try This--Hands-on exercises that show how to apply your skills Numerous screenshots--Examples that illustrate real-world results Annotated Syntax--Example code with commentary that describes the programming techniques being illustrated