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For Principles of Microeconomics courses. For a complete multimedia
book tour of Economics: Principles, Applications, & Tools, 8e
Click Here. For a look at the Supply & Demand Chapter of this
title, Click Here. Questions that drive interest, applications that
illustrate concepts, and the tools to test and solidify
comprehension. Students come into their first Economics course
thinking they will gain a better understanding of the economy
around them. Unfortunately, they often leave with many unanswered
questions. To ensure students actively internalize economics,
O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark
interest on important economic concepts, applications that vividly
illustrate those concepts, and chapter-ending tools that test and
solidify understanding.
For courses in the Principles of Economics Introduces Students to
the Basic Concepts of Economics with Timely, Engaging Stories and
Applications Students enter their first economics course hoping to
gain a better understanding of the world around them, but often
leave with their questions unanswered. Economics: Principles,
Applications, and Tools is built upon the author's philosophy of
using basic concepts of economics to explain a wide variety of
timely, engaging, real-world economic applications. The 9th Edition
incorporates updated figures and data, while also emphasising
current topics of interest-including the severe economic downturn
of recent years and the latest developments in economic thinking.
It also includes newly refined Learning Objectives that introduce
the concepts explored in each chapter, along with new applications
and chapter-opening stories related to the most up-to-date
developments in both macroeconomics and microeconomics.
For courses in the Principles of Economics. Introduces Readers to
the Basic Concepts of Economics with Timely, Engaging Stories and
Applications Readers hoping to gain a better understanding of
economics and the world around them often leave with their
questions unanswered. Survey of Economics: Principles,
Applications, and Tools is built upon the author's philosophy of
using the basic concepts of economics to explain a wide variety of
timely, engaging, real-world economic applications. The Seventh
Edition incorporates updated figures and data, while also
emphasizing current topics of interest-including the severe
economic downturn of recent years and the latest developments in
economic thinking. It also includes newly refined Learning
Objectives that introduce the concepts explored in each chapter,
along with new applications and chapter-opening stories related to
the most up-to-date developments in economics. Covering both
macroeconomics and microeconomics in one concise paperback volume,
this book shows readers how to think and act like an economist by
showing them how to use economic concepts in their everyday lives
and careers. Also Available with MyEconLab (R) This title is
available with MyEconLab-an online homework, tutorial, and
assessment program designed to work with this text to engage
students and improve results. Within its structured environment,
students practice what they learn, test their understanding, and
pursue a personalized study plan that helps them better absorb
course material and understand difficult concepts. NOTE: You are
purchasing a standalone product; MyEconLab does not come packaged
with this content. If you would like to purchase both the physical
text and MyEconLab search for: 0134424050 / 9780134424057 Survey of
Economics: Principles, Applications, and Tools Plus MyEconLab with
Pearson eText (1-semester access) -- Access Card Package Package
consists of: 0134062566 / 9780134062563 MyEconLab with Pearson
eText -- Access Card -- for Survey of Economics: Principles,
Applications and Tools 0134089030 / 9780134089034 Survey of
Economics: Principles, Applications, and Tools
For Principles of Economics courses. Questions that drive interest,
applications that illustrate concepts, and the tools to test and
solidify comprehension. Students come into their first Economics
course thinking they will gain a better understanding of the
economy around them. Unfortunately, they often leave with many
unanswered questions. To ensure students actively internalize
economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions
to spark interest on important economic concepts, applications that
vividly illustrate those concepts, and chapter-ending tools that
test and solidify understanding.
O'Sullivan/Sheffrin makes use of Active Learning Tools which get
readers involved in role-playing, help them apply concepts, and
offer reinforcement of the material. The books hallmark feature
includes a focus on the 5 Key Principles of Economics: 1)
Opportunity Cost, 2) The Marginal Principle (comparing marginal
benefits and marginal costs), 3) Diminishing Returns, 4) The
Spillover Principle (for externalities in production and
consumption), and, 5) The Reality Principle (distinguishing real
from nominal magnitudes). For economists, financial analysts and
other finance professionals.
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