Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Sonic Detection and Ranging (SODAR) systems and Radio Acoustic Sounding Systems (RASS) use sound waves to determine wind speed, wind direction, and turbulent character of the atmosphere. They are increasingly used for environmental and scientific applications such as analyzing ground-level pollution dispersion and monitoring conditions affecting wind energy generation. However, until now there have been no reliable references on SODAR and RASS for practitioners in the field as well as non-experts who wish to understand and implement this technology to their own applications. Authored by an internationally known expert in the design and use of SODAR/RASS technology, Atmospheric Acoustic Remote Sensing: Principles and Applications systematically explains the underlying science, principles, and operational aspects of acoustic radars. Abundant diagrams and figures, including eight pages of full-color images, enhance clear guidelines and tools for handling calibration, error, equipment, hardware, sampling, and data analysis. The final chapter explores applications in environmental research, boundary layer research, wind power and loading, complex terrain, and sound speed profiles. Atmospheric Acoustic Remote Sensing offers SODAR and RASS users as well as general remote sensing practitioners, environmental scientists, and engineers a straightforward guide for using SODARs to perform wind measurements and data analysis for scientific, environmental, or alternative monitoring applications.

Sonic Detection and Ranging (SODAR) systems and Radio Acoustic Sounding Systems (RASS) use sound waves to determine wind speed, wind direction, and turbulent character of the atmosphere. They are increasingly used for environmental and scientific applications such as analyzing ground-level pollution dispersion and monitoring conditions affecting wind energy generation. However, until now there have been no reliable references on SODAR and RASS for practitioners in the field as well as non-experts who wish to understand and implement this technology to their own applications.

Authored by an internationally known expert in the design and use of SODAR/RASS technology, Atmospheric Acoustic Remote Sensing: Principles and Applications systematically explains the underlying science, principles, and operational aspects of acoustic radars. Abundant diagrams and figures, including eight pages of full-color images, enhance clear guidelines and tools for handling calibration, error, equipment, hardware, sampling, and data analysis. The final chapter explores applications in environmental research, boundary layer research, wind power and loading, complex terrain, and sound speed profiles.

Atmospheric Acoustic Remote Sensing offers SODAR and RASS users as well as general remote sensing practitioners, environmental scientists, and engineers a straightforward guide for using SODARs to perform wind measurements and data analysis for scientific, environmental, or alternative monitoring applications.