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Embracing sustainable management practices are important for
businesses and commercial organisations to responsibly contribute
to the socio-economic development of societies and communities.
This book provides insights into recent trends, issues and
challenges in embracing these practices while promoting growth and
innovation in business. The Covid-19 pandemic has redefined the
necessity of implementing sustainable practices. This book looks at
the process, implementation and evaluation of sustainable practices
in social and commercial sectors in recent years. With case studies
from different industries, the chapters explore and document
creative applications of effective measures to chart out financial
growth for the business while reducing carbon emissions, focusing
on corporate social responsibility and working towards
socio-economic sustainability for workers and communities, among
others. They also examine how these innovative strategies can be
scaled up and applied in diverse industries and for small and large
businesses and in different economic environments. Part of the
Contemporary Management Practices series, this book will be useful
to practicing managers, researchers and students who are interested
in business strategy, financial strategy, and social inclusion. It
will be especially of use to those working in the areas of
corporate governance, corporate social responsibility, green
marketing, corporate finance and organizational performance.
This book delves deep into the Social Construction of Theory,
comparative epistemology and intellectual history to stress the
interrelationship between diverse cultures during the colonial
period and bring forth convincing evidence of how the 19th century
was shaped. It approaches an interesting relation between the
linguistic studies of 19th century's scientific world and
subsequent widespread acceptance of the empirically weak theory of
the Aryan invasion. To show entangled history in a globalized
world, the book draws on the Aryan Invasion Theory to highlight how
different socio-religious parties commonly shape a new theory. It
also explores how research is affected by the so-called social
construction of theory and comparative epistemology, and deals with
scholarly advancement and its relation with contemporary
socio-political demands. The most significant conclusion of the
book is that academic studies are prone to comparative
epistemology, even under the strict scrutiny of the so-called
scientific methods.
Anticipating that marketing will experience a strategic change in
the new normal post COVID-19, this book sets out to capture
interesting insights from researchers and practitioners through
in-depth research on the myriad aspects of industrial
transformation. It discusses the facets in which markets can be
reached sustainably delivering value to people, planet and create
prosperity. Sustainable Marketing and Customer Value establishes an
overview and framework for major ideas that connect marketing,
consumption and sustainability. It addresses dominant areas of
research of sustainability from the marketing perspective, the
origin of interest in sustainability, as well as the practice of
deprioritising sustainability ideas in pursuit of short-term
business goals. Research scholars and business students will find
this book of primary relevance, but it is also written for
marketing academics and professionals, especially those in large
corporations.
This book is a collection of selected high-quality research papers
presented at the International Conference on Industrial
Instrumentation and Control (ICI2C 2021), organized by the
Department of Applied Electronics & Instrumentation
Engineering, RCC Institute of Information Technology, Kolkata,
India, during 20-August 22, 2021. It includes novel and innovative
work from experts, practitioners, scientists and decision-makers
from academia and industry. It covers topics such as
instrumentation application in industry, instrumentation in
electrical applications and instrumentation in recent trends with
computation approach.
This book delves deep into the Social Construction of Theory,
comparative epistemology and intellectual history to stress the
interrelationship between diverse cultures during the colonial
period and bring forth convincing evidence of how the 19th century
was shaped. It approaches an interesting relation between the
linguistic studies of 19th century's scientific world and
subsequent widespread acceptance of the empirically weak theory of
the Aryan invasion. To show entangled history in a globalized
world, the book draws on the Aryan Invasion Theory to highlight how
different socio-religious parties commonly shape a new theory. It
also explores how research is affected by the so-called social
construction of theory and comparative epistemology, and deals with
scholarly advancement and its relation with contemporary
socio-political demands. The most significant conclusion of the
book is that academic studies are prone to comparative
epistemology, even under the strict scrutiny of the so-called
scientific methods.
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