Sustainable Marketing and Customer Value (Hardcover)

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Studies in Marketing
Release date:	December 2022
First published:	2023
Editors:	Subrata Chattopadhyay • Sundeep Singh Sondhi • Arunava Dalal
Dimensions:	234 x 156 x 25mm (L x W x T)
Format:	Hardcover
Pages:	326
ISBN-13:	978-1-03-200244-6
Categories:	Books > Business & Economics > Economics > General Books > Professional & Technical > Environmental engineering & technology > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	1-03-200244-1
Barcode:	9781032002446

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