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Sustainable Marketing and Customer Value (Hardcover)
Loot Price: R3,789
Discovery Miles 37 890
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Sustainable Marketing and Customer Value (Hardcover)
Series: Routledge Studies in Marketing
Expected to ship within 9 - 15 working days
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Anticipating that marketing will experience a strategic change in
the new normal post COVID-19, this book sets out to capture
interesting insights from researchers and practitioners through
in-depth research on the myriad aspects of industrial
transformation. It discusses the facets in which markets can be
reached sustainably delivering value to people, planet and create
prosperity. Sustainable Marketing and Customer Value establishes an
overview and framework for major ideas that connect marketing,
consumption and sustainability. It addresses dominant areas of
research of sustainability from the marketing perspective, the
origin of interest in sustainability, as well as the practice of
deprioritising sustainability ideas in pursuit of short-term
business goals. Research scholars and business students will find
this book of primary relevance, but it is also written for
marketing academics and professionals, especially those in large
corporations.
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