Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.

From the same author as the popular first edition, the second edition of this trusted, accessible physics textbook breaks down content into manageable chunks to help students with the transition from GCSE to A Level study. It has been fully revised and updated for the new A Level specifications for first teaching from September 2015, and is suitable for AQA, OCR, WJEC and Edexcel. The textbook provides plenty of examples and practice questions for consolidation of learning. Additional sections in the textbook provide help with revision and exam technique, practical skills and maths skills.