Implementing Key Account Management - Designing Customer-Centric Processes for Mutual Growth (Paperback)

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	July 2018
First published:	2018
Authors:	Javier Marcos • Mark Davies • Rodrigo Guesalaga • Sue Holt
Dimensions:	240 x 170 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	352
ISBN-13:	978-0-7494-8275-6
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-7494-8275-3
Barcode:	9780749482756

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!