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Builds on what you already know about communications as a basis for
becoming an expert in getting messages out to your own marketplace.
In-depth coverage explains how to create, manage and produce cost
effective advertising, publicity, brochures, catalogs and public
relations events. Provides succinct guidelines, step-by-step
checklists, easy-to-use charts, money-saving tips for budgets of
all sizes and real-world examples which demonstrate the concepts in
action.
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