How to Promote, Publicize, and Advertise Your Growing Business - Getting the Word Out without Spending a Fortune (Paperback)

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	April 1992
First published:	1992
Authors:	Kim Baker • Sunny Baker
Dimensions:	250 x 179 x 37mm (L x W x T)
Format:	Paperback
Pages:	336
ISBN-13:	978-0-471-55193-5
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-471-55193-7
Barcode:	9780471551935

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