|
Showing 1 - 3 of
3 matches in All Departments
John Heskett was a pioneering British design historian, with a
particular interest in design and economics. Design and the
Creation of Value' publishes for the first time his groundbreaking
seminar on design and economic value. In remarkably clear and
accessible prose Heskett explores the how the key traditions of
economic thought conceive of how value is created. Critically
teasing out the role of design in this process, Heskett shows how
design's role in innovating and creating value creating value for
organisations and products can be given a firm grounding in
economic theory. Featuring examples of businesses which have
successfully responded to the value of design in their practice, as
well as others who have failed because of their inability to
understand value-creation, Heskett looks in detail at the
relationship between producers, markets, products and consumers,
using these instances to offer a both a strong critique of the
limitations conventional economic thought and new model of the
economic importance of design thinking in value creation.
John Heskett was a pioneering British design historian, with a
particular interest in design and economics. Design and the
Creation of Value' publishes for the first time his groundbreaking
seminar on design and economic value. In remarkably clear and
accessible prose Heskett explores the how the key traditions of
economic thought conceive of how value is created. Critically
teasing out the role of design in this process, Heskett shows how
design's role in innovating and creating value creating value for
organisations and products can be given a firm grounding in
economic theory. Featuring examples of businesses which have
successfully responded to the value of design in their practice, as
well as others who have failed because of their inability to
understand value-creation, Heskett looks in detail at the
relationship between producers, markets, products and consumers,
using these instances to offer a both a strong critique of the
limitations conventional economic thought and new model of the
economic importance of design thinking in value creation.
In a global economy, no company can safely assume that their
products will be accepted in foreign markets. The main challenge is
to understand and meet the latent needs of culturally diverse
groups. This book examines from users' perspective the issue of
developing new products for global markets. Given that the primary
goal of any design is to create value for users, Boztepe argues
that the concept of user value could be a driving force in design
decision-making. Through interviews with women about their kitchen
practices and observations of their use of kitchen appliances, she
presents an ethnographic account of users' value assignment to
everyday products as they interact with them. She also examines the
cultural elements involved in the process of value assignment.
Boztepe uses these findings to propose a user-value-based
adaptation framework to assist marketers, product designers and
managers in dealing with the complex issue of designing and
tailoring products for local needs.
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.