Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" --legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy--which thousands of executives are already using--is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." --Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance--where 60% of companies reside, making very little economic profit--to the top quintile where 90% of global economic profit is made. This movement does not happen by magic--it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book--I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." --Jane Fraser, CEO, Citigroup Latin America

This book offers an in-depth examination of where business growth comes from and how companies can create and sustain it. "The Granularity of Growth" shows companies how to achieve sustainable growth. Powerful new insights laid out in a simple yet resilient framework make this book a must-read for any manager, executive, or entrepreneur involved in a company's growth and survival. "The Granularity of Growth" provides a rigorous analytical foundation for understanding the correct approach and architecture for managing growth today across geographies and industries.Ultimately, "The Granularity of Growth" reveals why growth is so important for large companies, what enables certain companies to grow so spectacularly as they take both a broad and a granular view of their markets, and how this ensures that their growth comes from multiple sources in the many micro-markets in which they compete. Patrick Viguerie (Atlanta, GA) is a Director at McKinsey & Company and leads the firm's Strategy Practice in the Americas. Sven Smit (Amsterdam, Netherlands) is a Director at McKinsey & Company, co-leading the company's initiatives on growth. Mehrdad Baghai (Sydney, Australia) is Managing Director of Alchemy Growth Partners, an advisory and venture firm.