The evolution of Swami Pranavananda Brahmendra Avadhuta from the down-on-his-luck French entrepreneur who had witnessed several ups and downs in his business, is an inspiring story. Ironically, the very name that he renounced has become famous all over India today, as more and more Christian Fabre stores open up in numerous cities. After his ordainment as a Naga Swami (a renunciate naked Hindu monk), his beloved Guru gave him an astounding directive - his career in fashionable garments had to be his sadhana (spiritual practice). He had to be in the marketplace, but not of it; he had to bring Spirituality into the material world. Successfully straddling the seemingly opposing worlds of Spirituality and international fashion wear, the Press calls him the 'Anti-Trump' or the 'Naked Emperor of Ready-to-Wear'.