The evolution of Swami Pranavananda Brahmendra Avadhuta from the
down-on-his-luck French entrepreneur who had witnessed several ups
and downs in his business, is an inspiring story. Ironically, the
very name that he renounced has become famous all over India today,
as more and more Christian Fabre stores open up in numerous cities.
After his ordainment as a Naga Swami (a renunciate naked Hindu
monk), his beloved Guru gave him an astounding directive - his
career in fashionable garments had to be his sadhana (spiritual
practice). He had to be in the marketplace, but not of it; he had
to bring Spirituality into the material world. Successfully
straddling the seemingly opposing worlds of Spirituality and
international fashion wear, the Press calls him the 'Anti-Trump' or
the 'Naked Emperor of Ready-to-Wear'.
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