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This book offers a case-study approach to stakeholder theory that
moves beyond theoretical analysis to the applied. As stakeholder
theory has moved into the mainstream of management thinking in
business ethics and a number of the management disciplines, there
is an increasing need to explore the subtleties of stakeholder
engagement via examples from practice. The case studies in this
volume explore a number of aspects of the idea of stakeholder
engagement, via the method of clinical case studies. Edited by
leading scholars in the field of business ethics and stakeholder
theory, this text affords a solid grounding in theory, brought to
new levels of applied understanding of stakeholder engagement.
This book shows managers how they can identify their stakeholders
and cooperate with them in a mutually successful and satisfying
way. It includes numerous examples from the case studies and from
international firms, illustrating the stepping stones to a
comprehensive stakeholder management.
The modern corporation is an institution of enormous economic power
and social impact. Corporations have grown in size and numbers all
over the world because of their ability to mobilize productive
resources and create new wealth. The evolution of the corporation
has given rise to new opportunities and challenges that require a
redefinition of the corporation and its objectives.
The legitimacy of the corporation as an institution, its "license
to operate" within society, depends not only on its success in
wealth creation but also on its ability to meet the expectations of
diverse constituents who contribute to its existence and success.
These constituencies and interests are the corporation's
stakeholders--resource providers, customers, suppliers, alliance
partners, and social and political actors. Consequently, the
corporation must be seen as an institution engaged in mobilizing
resources to create wealth and benefits "for all its stakeholders.
"
This book presents a stakeholder view of the corporation in both
theoretical and practical terms. Its central proposition is that
organizational wealth is created (or destroyed) through a
corporation's interactions with its stakeholders. Effective
stakeholder management develops and utilizes relationships between
a corporation and its stakeholders for mutual benefit, thereby
accomplishing the fundamental purpose of wealth creation.
Following the empirical maxim that "Corporations "are" what they
"do,"" the authors examine the stakeholder management practices of
three major corporations: Cummins Engine Company, Motorola, and the
Royal Dutch/Shell Group. These companies are very different, and
their current stakeholder management policies and practices have
evolved in very different ways. However, they share a common
commitment to humanistic values and to continuous learning. Their
varied experiences illustrate some of the opportunities and
challenges of stakeholder management, and confirm the
appropriateness of the stakeholder view of the corporation as a
basis for strategy and policy.
This book shows managers how they can identify their stakeholders
and cooperate with them in a mutually successful and satisfying
way. It includes numerous examples from case studies and
international firms, illustrating the stepping stones to a
comprehensive stakeholder management.
The modern corporation is an institution of enormous economic power
and social impact. Corporations have grown in size and numbers all
over the world because of their ability to mobilize productive
resources and create new wealth. The evolution of the corporation
has given rise to new opportunities and challenges that require a
redefinition of the corporation and its objectives.
The legitimacy of the corporation as an institution, its "license
to operate" within society, depends not only on its success in
wealth creation but also on its ability to meet the expectations of
diverse constituents who contribute to its existence and success.
These constituencies and interests are the corporation's
stakeholders--resource providers, customers, suppliers, alliance
partners, and social and political actors. Consequently, the
corporation must be seen as an institution engaged in mobilizing
resources to create wealth and benefits "for all its stakeholders.
"
This book presents a stakeholder view of the corporation in both
theoretical and practical terms. Its central proposition is that
organizational wealth is created (or destroyed) through a
corporation's interactions with its stakeholders. Effective
stakeholder management develops and utilizes relationships between
a corporation and its stakeholders for mutual benefit, thereby
accomplishing the fundamental purpose of wealth creation.
Following the empirical maxim that "Corporations "are" what they
"do,"" the authors examine the stakeholder management practices of
three major corporations: Cummins Engine Company, Motorola, and the
Royal Dutch/Shell Group. These companies are very different, and
their current stakeholder management policies and practices have
evolved in very different ways. However, they share a common
commitment to humanistic values and to continuous learning. Their
varied experiences illustrate some of the opportunities and
challenges of stakeholder management, and confirm the
appropriateness of the stakeholder view of the corporation as a
basis for strategy and policy.
The dominant shareholder-value model has led to mismanagement,
market failure and a boost to regulation, as spectacularly
demonstrated by the events surrounding the recent financial crisis.
Stakeholders Matter challenges the basic assumptions of this model,
in particular traditional economic views on the theory of the firm
and dominant theories of strategic management, and develops a new
understanding of value creation away from pure self-interest toward
mutuality. This new 'stakeholder paradigm' is based on a network
view, whereby mutuality enhances benefits and reduces risks for the
firm and its stakeholders. The understanding of mutual value
creation is operationalized according to the license to operate, to
innovate and to compete. The book develops a vision for a strategy
in society in which, rather than the invisible hand of the market,
it the visible hands of the firm and the stakeholders that lead to
an overall increase in the welfare of society.
The dominant shareholder-value model has led to mismanagement,
market failure and a boost to regulation, as spectacularly
demonstrated by the events surrounding the recent financial crisis.
Stakeholders Matter challenges the basic assumptions of this model,
in particular traditional economic views on the theory of the firm
and dominant theories of strategic management, and develops a new
understanding of value creation away from pure self-interest toward
mutuality. This new 'stakeholder paradigm' is based on a network
view, whereby mutuality enhances benefits and reduces risks for the
firm and its stakeholders. The understanding of mutual value
creation is operationalized according to the license to operate, to
innovate and to compete. The book develops a vision for a strategy
in society in which, rather than the invisible hand of the market,
it the visible hands of the firm and the stakeholders that lead to
an overall increase in the welfare of society.
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