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Showing 1 - 3 of 3 matches in All Departments

Inside the Buyer's Brain (Paperback)

Lee W. Frederiksen, Sylvia S Montgomery, Aaron E. Taylor

~~R1,079~~ R881 Discovery Miles 8 810 Save R198 (18%)

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Ships in 10 - 15 working days

The Visible Expert (Paperback)

Lee W. Frederiksen, Elizabeth Harr, Sylvia S Montgomery

~~R828~~ R691 Discovery Miles 6 910 Save R137 (17%)

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Online Marketing for Professional Services (Paperback)

Lee W. Frederiksen, Sean T McVey, Sylvia S Montgomery

~~R608~~ R515 Discovery Miles 5 150 Save R93 (15%)

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Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.