Professional services marketing is undergoing a revolution. More
and more, firms are being found and vetted online, and traditional
techniques for generating leads and nurturing prospects are growing
less effective. In this groundbreaking new book readers will
understand the changing landscape and how to lay the foundation for
a powerful online marketing program. Based on primary research of
over 500 professional services firm executives, this book offers
easy-to-understand, practical advice, as well as real-world
examples of firms that are using online marketing today to build
their businesses.
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