Online Marketing for Professional Services (Paperback)

Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.

General

Imprint:	Hinge
Country of origin:	United States
Release date:	June 2012
First published:	June 2012
Authors:	Lee W. Frederiksen • Sean T McVey • Sylvia S Montgomery
Dimensions:	229 x 152 x 9mm (L x W x T)
Format:	Paperback - Trade
Pages:	170
ISBN-13:	978-0-9828819-3-4
Categories:	Books > Business & Economics > Business & management > Business strategy
LSN:	0-9828819-3-2
Barcode:	9780982881934

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