Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
|
Your cart is empty |
|||
Showing 1 - 2 of 2 matches in All Departments
'Racing is truly a global enterprise, and it's expanding every year. There is no one more qualified than Chris Aylett to discuss the business of motorsport on a global scale. The racing industry is an extraordinarily dynamic worldwide market. This book does an excellent job in capturing its scope and robust vitality.' - Steve Lewis, Owner/Publisher of 'Performance Racing Industry' magazine and the PRI Show, the largest racing industry trade event in the world 'This excellent, readable book looks at the motorsport industry
in a new light: that of a business that is on the verge of becoming
global in its activities and with some of the aspects of
globalisation already in place. It is clear that the motorsport
industry is facing opportunities that are unique in scope and scale
but will it take them? The authors present intriguing answers to
this question. This book is a must read for those concerned about
motorsport's traditional clusters, as they need to be forewarned of
the challenges and ready with solutions.' - Professor D. G. Rhys
CBE, Director, Centre for Automotive Industry Research, Cardiff
University Business School and Member of the UK's Motor Racing
Development Board
This book provides the definitive economic study of the global motorsport industry. Drawing on a decade of research, and interviews with top industry executives and international commentators, the global grid of motorsport is analyzed and the world's national motorsport industries benchmarked. Motorsport Going Global concludes on scenarios for the global industry as it enters a new era of market growth and global opportunity.
|
You may like...
Herontdek Jou Selfvertroue - Sewe Stappe…
Rolene Strauss
Paperback
(1)
|