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Like it or loathe it, PR has become a key ingredient in our lives,
but surprisingly little serious thought is given to what PR is and
what its practitioners do. Glancing, usually disparaging references
to PR abound, and journalists and others feel free to make
overarching comments based on scant evidence, but PR remains
under-examined and hard to study. The big PR firms remain shadowy,
and by tradition PR people working within big organizations do not
seek the limelight. If PR is an industry, it is a fragmented and
diffuse one, scattered across all parts of the economy and society
in thousands of small cells. In both the UK and the US, for
example, the largest consultancies employ fewer than 1% of those
who work in PR. Similarly even the largest companies have PR
departments that rarely have more than a hundred staff and usually
many fewer. PR also operates under many aliases - it seems that
only a minority of practitioners like calling themselves public
relations people - and its border territories with other
communications and marketing disciplines are blurred and often
disputed. This makes it difficult for outside observers and
scholars to get to grips with PR, but also surprisingly hard for
those working in PR to know their own business: no one individual
has real experience of all the main areas of PR work.
PR people have represented all kinds of causes and interests, and
have done so using all kinds of tactics. They have been associated
with many sins: creating false pretexts for wars; political spin
and skulduggery; and seeking to excuse the worst excesses of the
corporate world, to the point of claiming that 'Toxic sludge is
good for you ' But, equally, your favourite charity, celebrity,
hospital and politician, as well as the innocuous companies you
rely on to meet your day-to-day needs, use PR. Mahatma Gandhi,
Martin Luther King and Nelson Mandela were all brilliant at public
relations: Mandela still is. So, in their own ways, were Hitler,
Stalin and Saddam Hussein. Public relations is a strangely
contradictory business. The authors explain some of those
contradictions.
This book is essential reading not just for journalists, students
and PR practitioners - whether they work in business, government or
for NGOs - but for anyone concerned about the ingredients of the
media they consume. The authors use a skilful blend of inside
knowledge, experience and scholarship to explore this rapidly
growing industry and reach new and challenging conclusions about
the role PR is destined to play in the 21st century.
You think, therefore you are. Get a straightforward rundown on
philosophy from the ancient world to today If you've ever pondered
your existence over your morning coffee or considered the nature of
crime and punishment, you're an amateur philosopher. From everyday
questions about happiness and responsibility to deep, spiritual
examinations about God and the cosmos, philosophy pervades every
part of our lives. And even though it might seem complex at first
glance, these questions that affect everyone on the planet can be
understood and talked about by anyone! In Philosophy For Dummies,
Dr. Tom Morris delivers a refreshing and engaging exploration of
the fundamentals of philosophy and shows you that philosophy can be
fascinating and fun at the same time. You'll be introduced to
topics like the meaning of life, religious belief, and ways to live
in the most satisfying ways. You'll also learn about the insights
of some of history's greatest philosophers. This book is full of
the questions--and proposed solutions--to the questions that keep
philosophers up at night, like: When should we doubt our beliefs
and knowledge? Is there a God? What is His/Her/Their nature? Do we
have free will or are we simply acting out physical imperatives?
Whether you're interested in the nature of the mind/soul versus the
body, or you want to learn more about morals and ethics, Philosophy
For Dummies will be your personal guide to some of life's most
enduring problems and questions.
Rimpelstories is `n leesprogram vir die Grondslagfase (Afrikaans
huistaal), wat uit 88 aantreklike geillustreerde storie- en
feiteboekies bestaan. Die reeks is uitkomsgebaseerd met `n
vaardigheidsbenadering as grondslag. Luister-, praat-, lees-,
skryf-, taal-, leer- en denkvaardighede word op `n natuurlike wyse
geintegreer en ontwikkel progressief. Die leesboeke vir elke graad
is in vier vlakke ingedeel, om voorsiening te maak vir lesers met
verskillende vlakke van leesvaardigheid. Daar is ook `n
Onderwysersgids vir elke graad wat al die inligting bevat wat nodig
is om die die program vir lees suksesvol te beplan en aan te bied.
Die Onderwysersgidse bied ook voorbeelde van werksvelle en
assesseringstabelle. Vir Graad 1 en 2 is daar ook `n Handleiding
vir liedjies en musiek en `n Oudio kassetband met musiek en sang
beskikbaar, wat albei dien as versterking van die woordeskat en
taalstruktuur wat in die storieboeke bekendgestel word, terwyl
musiekvaardighede terselfdertyd verwerf word.
Rimpelstories is ‘n leesprogram vir die Grondslagfase (Afrikaans huistaal), wat uit 88 aantreklike geïllustreerde storie- en feiteboekies bestaan. Die reeks is uitkomsgebaseerd met ‘n vaardigheidsbenadering as grondslag. Luister-, praat-, lees-, skryf-, taal-, leer- en denkvaardighede word op ‘n natuurlike wyse geïntegreer en ontwikkel progressief. Die leesboeke vir elke graad is in vier vlakke ingedeel, om voorsiening te maak vir lesers met verskillende vlakke van leesvaardigheid. Daar is ook ‘n Onderwysersgids vir elke graad wat al die inligting bevat wat nodig is om die die program vir lees suksesvol te beplan en aan te bied. Die Onderwysersgidse bied ook voorbeelde van werksvelle en assesseringstabelle. Vir Graad 1 en 2 is daar ook ‘n Handleiding vir liedjies en musiek en ‘n Oudio kassetband met musiek en sang beskikbaar, wat albei dien as versterking van die woordeskat en taalstruktuur wat in die storieboeke bekendgestel word, terwyl musiekvaardighede terselfdertyd verwerf word.
Rimpelstories is ‘n leesprogram vir die Grondslagfase (Afrikaans huistaal), wat uit 88 aantreklike geïllustreerde storie- en feiteboekies bestaan. Die reeks is uitkomsgebaseerd met ‘n vaardigheidsbenadering as grondslag. Luister-, praat-, lees-, skryf-, taal-, leer- en denkvaardighede word op ‘n natuurlike wyse geïntegreer en ontwikkel progressief. Die leesboeke vir elke graad is in vier vlakke ingedeel, om voorsiening te maak vir lesers met verskillende vlakke van leesvaardigheid. Daar is ook ‘n Onderwysersgids vir elke graad wat al die inligting bevat wat nodig is om die die program vir lees suksesvol te beplan en aan te bied. Die Onderwysersgidse bied ook voorbeelde van werksvelle en assesseringstabelle. Vir Graad 1 en 2 is daar ook ‘n Handleiding vir liedjies en musiek en ‘n Oudio kassetband met musiek en sang beskikbaar, wat albei dien as versterking van die woordeskat en taalstruktuur wat in die storieboeke bekendgestel word, terwyl musiekvaardighede terselfdertyd verwerf word.
This book is an essential read for anyone interested in Public
Relations in Asia. Whether you are working in PR, studying PR, a
journalist dealing with PR, or just interested in this fascinating
and fast growing market, Public Relations in Asia offers readers a
vital insight into how PR works.
Combining the latest in Public Relations theory with clear and
practical guidance on how to plan and structure a PR campaign, as
well as invaluable top tips on the skills needed to create
successful PR campaigns, Public Relations in Asia is also full of
fascinating and relevant case histories from around Asia and the
rest of the world.
Rimpelstories is ‘n leesprogram vir die Grondslagfase (Afrikaans huistaal), wat uit 88 aantreklike geïllustreerde storie- en feiteboekies bestaan. Die reeks is uitkomsgebaseerd met ‘n vaardigheidsbenadering as grondslag. Luister-, praat-, lees-, skryf-, taal-, leer- en denkvaardighede word op ‘n natuurlike wyse geïntegreer en ontwikkel progressief. Die leesboeke vir elke graad is in vier vlakke ingedeel, om voorsiening te maak vir lesers met verskillende vlakke van leesvaardigheid. Daar is ook ‘n Onderwysersgids vir elke graad wat al die inligting bevat wat nodig is om die die program vir lees suksesvol te beplan en aan te bied. Die Onderwysersgidse bied ook voorbeelde van werksvelle en assesseringstabelle. Vir Graad 1 en 2 is daar ook ‘n Handleiding vir liedjies en musiek en ‘n Oudio kassetband met musiek en sang beskikbaar, wat albei dien as versterking van die woordeskat en taalstruktuur wat in die storieboeke bekendgestel word, terwyl musiekvaardighede terselfdertyd verwerf word.
Who lives in a shell? Who lives in a nest? Who shares our land? A
book about animals and people, where they live and the land on
which they live together. These topics are valuable points of
discussion for the teacher in the classroom. Stars of Africa is an
exciting reading series for learners from Grade R to Grade 7. The
series contains a wonderful selection for Foundation Phase learners
to build their confidence as readers, widen their knowledge as
learners and increase their reading pleasure.
- There are two types of books in the
series:
- Stories: The stories are beautifully illustrated in full
colour, set in urban and rural envrionments in countries all over
Africa, and include titles to appeal to every child.
- Info (Information) Books. The info books introduce concepts and
content from all learning areas and are illustrated in full colour
to stimulate reading and learning.
- For learners in Grades R-3, Stars of
Africa has:
- books with no text, and beautiful illustrations
- books with very simple, repeated text
- Big Books, for teachers to use with a whole class
- stories and information books
- books with simple captions
- books with photographs
- counting books and alphabet books
- a book with rhymes, poems and song
- books about life and growing up in Africa
- books that provide knowledge of and encourage a love for the
environment
- a dictionary activity book
- a book that deals with the experience of AIDS
- a book that celebrates children's rights
- a personal dictionary Activity Book that learners can use to
compile their own word list for each letter of the alphabet.
Rimpelstories is ‘n leesprogram vir die Grondslagfase (Afrikaans
huistaal), wat uit 88 aantreklike geïllustreerde storie- en
feiteboekies bestaan. Die reeks is uitkomsgebaseerd met ‘n
vaardigheidsbenadering as grondslag. Luister-, praat-, lees-,
skryf-, taal-, leer- en denkvaardighede word op ‘n natuurlike wyse
geïntegreer en ontwikkel progressief.
Die leesboeke vir elke graad is in vier vlakke ingedeel, om
voorsiening te maak vir lesers met verskillende vlakke van
leesvaardigheid. Daar is ook ‘n Onderwysersgids vir elke graad wat
al die inligting bevat wat nodig is om die die program vir lees
suksesvol te beplan en aan te bied.
Die Onderwysersgidse bied ook voorbeelde van werksvelle en
assesseringstabelle. Vir Graad 1 en 2 is daar ook ‘n Handleiding
vir liedjies en musiek en ‘n Oudio kassetband met musiek en sang
beskikbaar, wat albei dien as versterking van die woordeskat en
taalstruktuur wat in die storieboeke bekendgestel word, terwyl
musiekvaardighede terselfdertyd verwerf word.
Rimpelstories is ‘n leesprogram vir die Grondslagfase (Afrikaans huistaal), wat uit 88 aantreklike geïllustreerde storie- en feiteboekies bestaan. Die reeks is uitkomsgebaseerd met ‘n vaardigheidsbenadering as grondslag. Luister-, praat-, lees-, skryf-, taal-, leer- en denkvaardighede word op ‘n natuurlike wyse geïntegreer en ontwikkel progressief. Die leesboeke vir elke graad is in vier vlakke ingedeel, om voorsiening te maak vir lesers met verskillende vlakke van leesvaardigheid. Daar is ook ‘n Onderwysersgids vir elke graad wat al die inligting bevat wat nodig is om die die program vir lees suksesvol te beplan en aan te bied. Die Onderwysersgidse bied ook voorbeelde van werksvelle en assesseringstabelle. Vir Graad 1 en 2 is daar ook ‘n Handleiding vir liedjies en musiek en ‘n Oudio kassetband met musiek en sang beskikbaar, wat albei dien as versterking van die woordeskat en taalstruktuur wat in die storieboeke bekendgestel word, terwyl musiekvaardighede terselfdertyd verwerf word.
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