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Intercultural Communication as a Clash of Civilizations argues that
Al-Jazeera is not an agent of globalization, as is widely argued,
but a tool used by the Qatari government to advance its political
as well as Islamist goals. This book also maps the Western tendency
to reject the network outright despite Al-Jazeera's billion-dollar
investments designed to gain entrance into Western markets; it
shows empirically that this rejection is similarly rooted in
religious, cultural and national motives. This book asserts that
the main outcome of Al-Jazeera's activities is the promotion of
religious and cultural conflicts. The network persistently portrays
global events through the prism of conflicting religious and
cultural values - propelling a clash of civilizations as per Samuel
P. Huntington's well-known thesis.
Since the eve of the war in Afghanistan, Al-Jazeera has become a
global household name and a news source that cannot be ignored.
Globalization theorists argue that Al-Jazeera promotes a
cross-cultural debate, enforcing a counter-hegemonic perspective on
the West not evident in former crises. Through a comprehensive
empirical analysis covering the re-broadcasting of Al-Jazeera's
images on major U.S. television networks since 9/11, this book
draws an alternative picture, revealing that the advent of
Al-Jazeera has actually eroded the counter-hegemonic debate in U.S.
war reporting. It shows how the U.S. government persuaded
television networks to systematically reformat legitimate war
images from Al-Jazeera, labeling it a deviant network, in order to
eliminate criticism of the war. Moreover, an examination of the
U.S. reception by bloggers and network carriers of Al-Jazeera's
English-language website and channel reveals the U.S.
administration's continued resolve and ability to limit public
discourse.
Since the eve of the war in Afghanistan, Al-Jazeera has become a
global household name and a news source that cannot be ignored.
Globalization theorists argue that Al-Jazeera promotes a
cross-cultural debate, enforcing a counter-hegemonic perspective on
the West not evident in former crises. Through a comprehensive
empirical analysis covering the re-broadcasting of Al-Jazeera's
images on major U.S. television networks since 9/11, this book
draws an alternative picture, revealing that the advent of
Al-Jazeera has actually eroded the counter-hegemonic debate in U.S.
war reporting. It shows how the U.S. government persuaded
television networks to systematically reformat legitimate war
images from Al-Jazeera, labeling it a deviant network, in order to
eliminate criticism of the war. Moreover, an examination of the
U.S. reception by bloggers and network carriers of Al-Jazeera's
English-language website and channel reveals the U.S.
administration's continued resolve and ability to limit public
discourse.
Intercultural Communication as a Clash of Civilizations argues that
Al-Jazeera is not an agent of globalization, as is widely argued,
but a tool used by the Qatari government to advance its political
as well as Islamist goals. This book also maps the Western tendency
to reject the network outright despite Al-Jazeera's billion-dollar
investments designed to gain entrance into Western markets; it
shows empirically that this rejection is similarly rooted in
religious, cultural and national motives. This book asserts that
the main outcome of Al-Jazeera's activities is the promotion of
religious and cultural conflicts. The network persistently portrays
global events through the prism of conflicting religious and
cultural values - propelling a clash of civilizations as per Samuel
P. Huntington's well-known thesis.
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