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Intercultural Communication as a Clash of Civilizations - Al-Jazeera and Qatar's Soft Power (Paperback, New edition)
Loot Price: R913
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Intercultural Communication as a Clash of Civilizations - Al-Jazeera and Qatar's Soft Power (Paperback, New edition)
Series: Critical Intercultural Communication Studies, 19
Expected to ship within 12 - 17 working days
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Intercultural Communication as a Clash of Civilizations argues that
Al-Jazeera is not an agent of globalization, as is widely argued,
but a tool used by the Qatari government to advance its political
as well as Islamist goals. This book also maps the Western tendency
to reject the network outright despite Al-Jazeera's billion-dollar
investments designed to gain entrance into Western markets; it
shows empirically that this rejection is similarly rooted in
religious, cultural and national motives. This book asserts that
the main outcome of Al-Jazeera's activities is the promotion of
religious and cultural conflicts. The network persistently portrays
global events through the prism of conflicting religious and
cultural values - propelling a clash of civilizations as per Samuel
P. Huntington's well-known thesis.
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