Applied Social Psychology combines the science of social psychology with the practical application of solving social problems that exist in the real world. This exciting textbook provides a thorough explanation of how social psychologists can contribute to the understanding and management of different social problems. A highly prestigious team of contributors from across Europe and the United States illustrate how social psychological theories, research methods and intervention techniques can be successfully applied to problems encountered in the fields of physical and mental health, immigration and integration, economic behaviour, political behaviour, environmental behaviour, organisations and the classroom. This expanded edition also features new chapters on the dynamic fields of consumer behaviour, traffic behaviour, criminal behaviour, sport and development aid. Each field studied features an overview of important problems, the role of human behaviour in these problems, the factors influencing relevant behaviour, and effective ways to change this behaviour. This is an essential volume for all undergraduate and graduate students studying applied social psychology.

Applied Social Psychology combines the science of social psychology with the practical application of solving social problems that exist in the real world. This exciting textbook provides a thorough explanation of how social psychologists can contribute to the understanding and management of different social problems. A highly prestigious team of contributors from across Europe and the United States illustrate how social psychological theories, research methods and intervention techniques can be successfully applied to problems encountered in the fields of physical and mental health, immigration and integration, economic behaviour, political behaviour, environmental behaviour, organisations and the classroom. This expanded edition also features new chapters on the dynamic fields of consumer behaviour, traffic behaviour, criminal behaviour, sport and development aid. Each field studied features an overview of important problems, the role of human behaviour in these problems, the factors influencing relevant behaviour, and effective ways to change this behaviour. This is an essential volume for all undergraduate and graduate students studying applied social psychology.

This volume gives an overview of the trends in Traffic and Transport Psychology. It reflects the considerable development of the most important factors for driving a road vehicle, and the variety of international research approaches.

The first part contains basic approaches and integrated models as well as general theories and their implementation into Traffic and Transport Psychology.

The second part deals with the driver, especially cognition, performance, social and differential effects and impairment. Important aspects are treated, such as speed perception, reaction times, interaction, risk acceptance, aggression and gender differences. Special chapters refer to performance and fatigue.

The third part focuses on safety, driver support, selection and influencing drivers by enforcement, training and programs for the rehabilitation of traffic offenders. Classic ergonomic methods are discussed as well as modern telematic devices, or trends regarding driver-assessment.

In the last part, current developments are presented in relation to better mobility and the protection of the environment. Questions are asked, such as whether we could reduce the use of cars, how travel behaviour can be modified or to what extent the use of alternatives to motor vehicles benefits safety as well as the environment.

This work is not only important for psychologists. It should be read by all transport professionals interested in the application of psychology to traffic.

This volume presents a balanced and representative overview of the major developments and trends in Traffic and Transport Psychology.

Traffic and Transport Psychology covers and enormously diverse field with many different theoretical and methodological approaches. Driver behaviour theories are, as yet, fragmented. Some theories focus on performance aspects, some on risk management and some on the social context. The first part of the book presents arguments for integrated models, for alternative paradigms and for a blatant atheoretical approach to driver behaviour. In addition, two chapters are devoted to novel methodological approaches to studying driver behaviour.

In the second part, driver performance is the central issue, centred around three themes: perception, cognition and workload.

The third part deals with social factors. It reflects the considerable development that has been made in recent years in the area of attitude measurment and the effect of attitude components and factors reflecting individual differences such as sensation-seeking on driver behaviour and, in particular, on drivers' willingness to take risks and commit traffic law violations.

In the last part, current developments are discussed in relation to applications to enhance safety.

Above all, this volume reflects the enormous growth and development that has occurred in Traffic and Transport Psychology in recent years. While it has been repeatedly demonstrated that the driver is the critical link in accident causation, it is only recently that this is translated, at least in some countries, into an awareness that effective accident countermeasures can no longer ignore theperceptual and cognitive capabilities, attitudes and social fators that govern driver behaviour. It is hoped that the contents of this book will contribute to a more humane traffic and transport system.